Greenwashing

What is greenwashing?

Greenwashing is when companies make false or exaggerated claims about being eco-friendly. They do this to look sustainable without making real changes. It often includes vague words, misleading images, or hiding important facts. This can trick consumers into supporting brands that aren't truly green. To support real sustainability, know what makes a custom product eco-friendly.

Is it legal to greenwash?

Greenwashing can be illegal if it breaks consumer protection or advertising laws. In the U.S., the Federal Trade Commission (FTC) says environmental claims must be true, clear, and proven. False claims can lead to legal trouble, lost trust, and damage to a brand’s reputation.  To avoid problems, businesses should market honestly- especially with eco-conscious tech accessories.

How to avoid greenwashing?

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To avoid greenwashing, companies should share honest, proven details about their environmental efforts. Use clear language, third-party certifications, and data to support claims. Being open about limits and sharing areas for improvement builds trust. Avoid vague terms like “eco-friendly” without explanation. Update sustainability statements  regularly. Companies should keep improving their practices and stay transparent about their goals and progress.

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