What is Brick-and-Click?

Brick-and-click is a business model that combines both online and offline sales channels. It involves having a physical brick-and-mortar store along with an online store or eCommerce website, providing customers with multiple shopping options.

This model allows businesses to manage inventory and sales through both channels, enhancing customer experiences and increasing revenue opportunities. By maintaining both a physical store and an online presence, businesses can offer customers the flexibility to browse and purchase products in-store or online.

The brick-and-click model has become increasingly popular as it enables businesses to leverage the advantages of both physical and digital sales channels. It also requires efficient inventory management to ensure product availability and accurate stock levels across all platforms.

What is the Difference Between Brick-and-Click and Brick-and-Mortar?

The primary difference between brick-and-click and brick-and-mortar is that brick-and-click refers to a business model that integrates both online and offline sales channels, while brick-and-mortar refers solely to physical retail stores.

• Brick-and-Click Businesses: Have both a physical store and an online store or eCommerce website, allowing customers to shop through multiple channels. This model enables businesses to reach a wider audience, offer convenience through online shopping, and maintain a local presence through their physical store.
• Brick-and-Mortar Businesses: Operate only through physical retail stores without an online presence. While this model can still be successful, it limits the business’s reach to customers who can visit the physical location.

For businesses in the print-on-demand industry, adopting a brick-and-click model can provide flexibility, increase sales, and enhance customer engagement through both digital and physical retail strategies.