Personalization

What is personalization?

Personalization is tailoring a product, message, or experience to match individual needs.

Online personalization

Websites can adapt content and layout to create unique experiences for each visitor.

eCommerce personalization

In eCommerce, personalization means using data like browsing history, past orders, or demographics to show the right products and offers. Examples include recommendations, cart reminder emails, and custom landing pages.

Why does personalization matter?

Personalized experiences can lift sales by 20 percent
Shoppers are 80 percent more likely to buy from brands that personalize
77 percent of customers spend more with businesses that adapt to them

Key areas to focus on

Where it happens: search, recommendations, chat, location-based offers
Useful data: CRM, automation tools, A/B testing, customer segments
Technology: use analytics and AI to connect data across all channels

B2B vs B2C personalization

Both groups want tailored experiences. B2B is more complex with layered roles, diverse buyers, and large catalogs. Context-driven personalization works best.

AI in personalization

AI and machine learning process data in real time. They help track trends, optimize offers, and identify demand shifts quickly.

Tips for personalization

Study visitor behavior
Segment customers for different experiences
Use one-to-one personalization with profiles
Go omnichannel across desktop and mobile
Apply real-time personalization to current actions

Steps to start

Identify high-impact areas
Research and choose tools
Assign a project lead
Build a long-term plan
Test segmentation and personalization
Track results and optimize
Scale to more channels