A bold brand in need of bold merch
Omnisend isn’t just a well-known name – it’s a global player in the email & SMS marketing world, trusted by thousands of ecommerce brands worldwide. And honestly, everyone kind of wants to work there. Why? The company mastered the art of being both successful and genuinely fun as a brand. With memorable messaging, clever LinkedIn posts, bright-green visuals, and relatable culture, Omnisend has become a true magnet for top talent.
And as we all know, a good employer brand needs merch that matches the vibe.
The search for something fresh in company swag
“With the company growing and more newbies joining, we really wanted to expand our merch range. We already had t-shirts, hoodies, backpacks, tote-bags, mugs… but everyone has that. We need something new. And that’s when tech accessories came to my mind.”
– Evaldas Mockus, VP of Growth at Omnisend
Tech devices are basically extensions of our hands at this point, so adding phone cases and other tech accessories to their merch lineup felt like a no-brainer. The team got excited, got inspired, and got ready to source the perfect match.
Testing providers, and falling short
The goal was simple – create stylish, durable, and high-quality phone cases that employees would actually want to use, proudly.
The team tried several providers, ordered mockups, tested samples, but none of them really hit the spot.
“Unfortunately, most providers we tried failed to bring our signature green color to life. It was either too dark, too light, or lacked saturation. Plus, after testing the cases for a bit, the prints started fading, which almost made us lose hope. And that’s when Podbase came to the rescue.”
– Evaldas Mockus, VP of Growth at Omnisend
Why Podbase became the clear winner
With over a decade of manufacturing experience and 15M+ orders successfully completed, Podbase has tested every print, material, and process imaginable. So, when a brand has a very specific color, or a very bold one, we’re all in. Even if it means formulating a brand-new shade we’ve never printed before.
“The moment we opened the first case printed by Podbase, we knew – that’s it. The colors were perfect, the materials were high-quality, and the execution was simply top-notch.”
– Evaldas Mockus, VP of Growth at Omnisend
A partnership that continues to grow
Today, Omnisend employees proudly snap on their custom phone cases – stylish, high-quality, and unmistakably on-brand. What started as an upgrade in merch turned into a partnership built on trust and a shared love for quality.
And for any company looking to level up from the standard hoodie-and-backpack combo? Custom tech accessories might just be the glow-up your brand has been waiting for.
Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
