Discounts

What are discounts?

A discount is a temporary price drop on a product or service. It’s used to boost sales, bring in new customers, or thank existing ones. When done right, discounts help your business grow. If overused, they can cut into profits or hurt your brand.

Common types of discounts for online stores

Seasonal discounts

Used around holidays or at the end of a season. Good for clearing out old stock and creating urgency.

Volume or bundle discounts

Buy more, save more. Example: buy 3, get 10 percent off. This raises average order value.

Promotional discounts

Short-term deals linked to events or product launches. They create quick interest but can backfire if customers get used to waiting for sales.

Fixed-amount and percentage discounts

Fixed: €10 off your order
Percentage: 20 percent off

Fixed discounts work better on cheaper items. Percentages make more sense for expensive products.

Free shipping

Simple and effective. Offering free or discounted shipping (often over a certain order value) helps reduce cart abandonment.

Also Read: