Order tracking

What is order tracking?

Order tracking is the process of monitoring online purchases and giving customers real-time updates on their delivery status. It shows where an order is, when it will arrive, and whether there are any delays.

An order tracking system reduces customer anxiety after purchase and saves support teams from answering the common question: “Where is my order?”

Benefits of order tracking

Order tracking makes your business more transparent and reliable. Customers and suppliers can see the status of their orders, which builds trust and loyalty. It also improves retention, lowers support costs, and creates a smoother customer experience.

For B2B and supplier relationships, order tracking can sync with stock and inventory systems. This ensures buyers always know what’s available and when to reorder.

Types of order tracking

Built-in order tracking

Most courier companies offer standard tracking services. This option works well for businesses that need basic updates, such as location and estimated delivery time. Customers can use tracking numbers on the courier’s website, or you can use third-party shipment trackers and eCommerce apps to display order information.

Integrated order tracking

For businesses with complex processes, integrated systems provide more detailed insights. They can track inventory in real time, show when out-of-stock items will return, and record order history for audits. Integrated tracking is best for companies with multi-stage fulfillment or larger supply chains.

Customized order tracking

Many businesses now use branded tracking pages. These include your logo, brand colors, and consistent messaging. Customized tracking reassures customers during the shipping journey and keeps your brand visible even after checkout.

Choosing the right system

To set up tracking, start by assigning custom codes to products. Choose a courier company and learn their setup process. Customers should receive tracking details by email, including order number, amount, and tracking code. The system should automatically notify them when the order is shipped and give an expected delivery date.