SWOT
What Is a SWOT Analysis?
A SWOT analysis is a simple way to figure out what’s working in your business, what’s not, what’s possible, and what’s getting in the way.
SWOT stands for:
- Strengths
- Weaknesses
- Opportunities
- Threats
It’s like a business checkup. Run one once a year-or when you’re launching something new-to stay sharp and focused.
How To Do a SWOT Analysis (Without Overthinking It)
1. Sketch a Simple Diagram
Draw a big plus sign.
Label each section: Strengths, Weaknesses, Opportunities, Threats.
Or grab a free template online if you want to make it pretty.
Stick with the classic 2x2 grid or go vertical-doesn’t matter. The goal is to see everything clearly.
2. Pick One Goal
Don’t try to fix your whole business at once.
Focus your SWOT on something specific:
- Launching a new phone case collection?
- Trying to grow your Etsy traffic?
- Want to expand into international shipping?
Choose one, then build your SWOT around it.
3. Bring In Your People
Even if you’re a solo seller, get input.
Ask your partner, a customer, or someone who's honest with you.
If you’ve got a small team, involve them-design, marketing, customer support, whoever.
Everyone sees things you might miss.
The 4 Parts of a SWOT (With Real-World POD Examples)
Strengths
What are you great at? What gives you an edge?
- Fast shipping
- Eye-catching designs
- Loyal repeat customers
- Strong social media presence
Weaknesses
Where are you falling short?
- Poor product mockups
- Slow turnaround times
- Few reviews
- Low profit margins
Be honest-it helps you grow.
Opportunities
What trends or openings can you tap into?
- TikTok trending designs
- Niche markets (e.g. pet lovers, gamers, plant moms)
- New print-on-demand tools
- Growing demand for eco-friendly products
Threats
What could hurt your growth?
- New competitors with lower prices
- Changes in Etsy’s algorithm
- Rising production costs
- Shipping delays or supplier issues
Turn Your SWOT Into Action
Once your SWOT is filled in, look for patterns.
Ask questions like:
- Can I use my strength to chase an opportunity?
- Can I improve a weakness before it turns into a threat?
- Can I match a threat with a tool, service, or campaign?
Example:
If your strength is great design, but your threat is copycats-double down on branding and customer experience.
If your weakness is no email list, and the opportunity is a trend in personalized gifts-start collecting emails with a giveaway.
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