What Is a Unique Selling Point?

A Unique Selling Point (USP)-also known as a Unique Selling Proposition-is the defining feature that makes your product, service, or brand stand out from competitors. It’s a core part of any successful eCommerce or print-on-demand (POD) marketing strategy, helping businesses attract the right customers by clearly communicating their distinct value.

A strong USP answers the question: Why should a customer choose you over someone else?
For example, in the print-on-demand industry, a USP might be:

• 24-hour production turnaround
• Eco-friendly materials
• Custom phone cases with unlimited mockup options
• Free shipping with no order minimums

If you're running a POD business, your USP should be at the heart of your branding-from your homepage copy to your Etsy listings.

Explore how leading POD brands define their edge in our article on best print-on-demand sites for artists.

Why a USP Matters in eCommerce

In a crowded digital marketplace, your USP helps:

• Differentiate your brand from competitors
• Build trust with first-time buyers
• Guide your marketing message with clarity and focus
• Drive customer loyalty by reinforcing what makes your offering special

Common eCommerce USPs include:

• Free and fast shipping
• Hassle-free returns
• High-quality, handmade items
• Exclusive designs or limited editions

If you're unsure where your POD business fits in the market, our beginner’s guide to print on demand