Down-Selling
What is Down-selling?
Down-selling is offering a cheaper alternative when a customer hesitates or is about to abandon, in order to save the sale. It captures revenue that would otherwise be lost entirely.
A smaller sale to a hesitant buyer beats no sale at all, and can still open the door to future purchases.
Applying it in a POD store
Pairing down-selling with add-ons and bundles gives you levers for every stage of a buyer's decision. Learn more about is print on demand profitable.