Multichannel selling

What is multichannel selling?

Multichannel selling means offering your products on more than one platform.
You don’t just sell on your website-you also use places like:

Online marketplaces (like Etsy or Amazon)
Social media shops (like Instagram or Facebook)
Physical stores
Mobile apps

This strategy helps you reach more people and sell more.

Why Multichannel Selling Matters

Selling on multiple platforms:

Expands your audience
Increases your visibility
Gives customers more buying options
Helps you grow faster

But it also means you’ll need good inventory management.
You must keep track of what’s in stock-across all your sales channels.

Need help starting your store? Check out how to start an online store without inventory.

Multichannel vs Omnichannel

Multichannel = More channels, not always connected.
Each platform runs separately. Different stock. Different customer flow.

Omnichannel = All channels work together.
Customers get the same experience across all platforms.
One inventory. Unified data. Seamless buying process.

So, multichannel gives people more options.
Omnichannel gives them one consistent journey.

What Is Multichannel Retail?

Multichannel retail means selling online and in-store at the same time.

Example:

A customer can buy your hoodie on Etsy or walk into your shop and buy it.

Retailers who use this model often manage:

Inventory across locations
Sales data from different sources
Customer service across all touchpoints

This model helps you serve all kinds of shoppers-those who love online and those who still shop in person.

What Is Multichannel Marketing?

Multichannel marketing promotes your products on many platforms.

That includes:

Social media ads
Email campaigns
SEO-optimized blog posts
In-store promotions

It helps you reach people where they already are.
Instead of using just one method-you use several.

Want to grow faster? Learn how print-on-demand marketing works across channels.

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