Newsletter
What is a newsletter?
A newsletter is an email sent to your subscribers.
It shares useful content like updates, tips, news, or special offers.
Newsletters are a key part of email marketing.
They help you stay in touch with your audience-and grow your brand.
What’s the Purpose of a Newsletter?
Newsletters keep your business connected to your audience.
Here’s what they help you do:
- Share news and new content
- Promote offers or products
- Drive traffic to your website or store
- Build trust and loyalty
- Generate sales over time
Want to grow a print-on-demand brand? Newsletters can send people back to your Shopify store or boost traffic to new product drops.
How Do Newsletters Work?
You send newsletters using email marketing platforms like:
- Omnisend
- Klaviyo
- ConvertKit
These tools help you:
- Design your emails
- Automate the sending process
- Track opens, clicks, and sales
- Segment your list by interest or behavior
You can schedule your newsletter weekly, monthly, or around product launches.
What’s a Good Newsletter Open Rate?
20%-30% is the average open rate across industries.
More is better-it shows people want to hear from you.
To improve your open rates:
- Write strong subject lines
- Send valuable content, not just promotions
- Clean your list regularly
- Use A/B testing to find what works
Engaging subject lines and quality content lead to higher open rates-and more sales.
Also Read:Â