Testimonial

What is a testimonial?

A testimonial is a statement from a customer that praises a brand, product, or service based on their personal experience. It’s essentially a public endorsement that shows potential buyers your business delivers what it promises.

For online brands and print-on-demand entrepreneurs, testimonials act as proof that your store, products, and service quality meet real customer expectations.

Why testimonials matter

Testimonials do more than make your brand look good - they help build trust, influence decisions, and increase sales conversions.

Here’s why they’re important:

They build credibility - Hearing from real customers reassures new buyers that your business is reliable.
They answer key objections - Shoppers often hesitate before making a purchase. Testimonials address doubts about quality, delivery, and overall satisfaction.
They act as social proof - When others share positive results or experiences, it naturally encourages more people to buy.

In short, testimonials turn satisfied customers into your most effective marketing tool.

Main types of testimonials

1. Quote testimonials

These are short written statements directly from customers. They usually highlight what they loved about your product or experience.

2. Peer testimonials

People trust opinions from others who seem similar to them. Peer testimonials work because they feel relatable and authentic - often backed by a name, face, or short video.

3. Social testimonials

Unsolicited reviews on social media are some of the most powerful. When customers voluntarily post about your brand or tag your store, it creates organic credibility that money can’t buy.

4. Video testimonials

Videos bring personality and emotion into your story. Seeing real customers speak about their experience adds authenticity that written reviews can’t fully capture.

5. Influencer testimonials

When a trusted creator or influencer recommends your brand, it expands your reach and builds trust fast. Their audience sees the endorsement as a reliable recommendation.

How to get testimonials for your business

1. Ask the right questions

When requesting a testimonial, don’t just ask “Can you write a review?” Instead, guide customers with open-ended questions like:

What made you choose our product?
What problem were you hoping to solve?
How has our product helped you?

These kinds of questions help customers share meaningful stories that future buyers can connect with.

2. Create a testimonial page

Build a dedicated page on your website that displays testimonials from various types of customers. Include visuals, short quotes, and even embedded videos to highlight different aspects of your brand.

3. Automate testimonial requests

Use email automation to reach out to happy customers a few weeks after they’ve received their order. Personalize the message and, if possible, offer a small incentive for their time - such as a discount or shoutout on your social media.