Top 10 Mobile Usage Statistics To Know in 2025

Knowing and monitoring mobile phone usage statistics can help your print-on-demand (POD) business make smarter decisions. That’s because these statistics reveal trends in how customers discover and purchase products, from ad design to checkout flow.

Even more, knowing where and how your audience browses, clicks, and abandons carts helps you optimize your POD store for mobile devices. Understanding customer behavior through mobile phone usage statistics will help you make informed decisions.

In this guide, we’ll break down the latest mobile phone usage statistics worldwide. You’ll learn how user habits impact marketing, site performance, and product sales.

Let’s get started.

What Are Mobile Data Usage Statistics?

Mobile data usage statistics reveal how frequently and for how long people use their devices. It even provides insights into what they use their phones for.

These mobile phone usage statistics provide insights into everything from daily screen time to app downloads and mobile web traffic. After all, smartphones make up for 62% of global website traffic in Q4 of 2024, and their usage should be documented.

1. How Many People Own a Smartphone?

The number of smartphone owners has reached around 4.48 billion globally in 2025. That’s more than half the world’s population, and most browse, shop, and buy directly from their phones. 

For POD businesses, this means your product pages, ads, and checkout experience must be mobile-friendly. If your site isn’t fast and responsive on mobile, you risk losing buyers at every stage.

2. Smartphone Market Share

Apple leads the smartphone market with 27.39% in 2025, followed by Samsung at 22.88% and Xiaomi at 11.17%. As a POD business owner, this is a design cue. Smartphone users often expect sleek, fast, and intuitive mobile experiences. 

So, ensure your product mockups, previews, or websites don’t look clunky on iPhones. Ensure your mobile site works smoothly across iOS and Android devices. 

You can even test your checkout flow on Safari and Chrome. This helps you detect device-specific issues before your customers do.

3. How Many Americans Have a Smartphone?

As of 2025, 98% of Americans own a mobile phone, and most use smartphones. This shows that majority of the audience with buying power are always online. 

As a POD business targeting the U.S. market, you need to optimize your store for fast loading, easy scrolling, and one-tap checkouts. 

So, use SMS marketing, mobile ads, and app integrations. This way, you can reach customers where they spend most of their time - their phones.

4. US Smartphone Market Share

In 2025, Apple dominates the U.S. smartphone market, with 57.6% of Americans who own a smartphone using an iPhone. That means most American shoppers will experience your POD store through iOS devices. 

To tap into this, ensure your site runs smoothly on iOS, loads fast, and supports Apple Pay for frictionless checkout. You should also prioritize clean design, responsive layouts, and tap-friendly buttons. This helps you meet Apple users’ high expectations.

5. Time Spent on Mobile Devices

In 2025, the average person spends nearly 4 hours and 37 minutes daily on their smartphone. This is largely driven by the rise of short-form video content like Instagram Reels and TikTok, which keep users engaged.

The time spent on mobile devices shows that shoppers are scrolling, browsing stores, discovering products on social media, and checking out on mobile. 

To remain visible, invest in a mobile-first marketing, ensure your site loads quickly, and ensure your product visuals look great on smaller screens.

6. Mobile Device Statistics: Traffic

As of 2025, mobile devices drive over 60% of all web traffic globally, meaning most visitors reach your POD site via smartphon. 

So, use responsive design, compress images, Accelerated Mobile Pages for faster loading, minimize JavaScript and CSS, and test your site on multiple phones.

7. Time Spent on Mobile Digital Media

U.S. adults will spend an average 4 hours daily on mobile digital content, including apps, videos, social media, and web browsing, in 2025. 

This mobile usage statistics 2025 indicates that consumers are increasingly relying on their mobile devices for entertainment and shopping. 

So, use short-form videos, mobile ads, and influencer content. Also, align your marketing with how people consume information. Make it snappy, visual, and mobile-first.

8. Most Popular Phone Brands

According to Moneycontrol, in 2025, Apple overtook Samsung to become the world’s leading smartphone brand, followed by Xiaomi. These three brands dominate mobile usage across regions. 

For POD businesses, this means your store and ads should perform well on iOS and Android systems. So, test your site across popular devices like iPhones, Galaxy models, and Xiaomi phones. 

You can also use device analytics to see your audience’s preferences. Then, tailor the mobile experience accordingly. 

9. Mobile Shopping Statistics 

In the U.S. alone, mobile commerce sales are projected to reach $856 billion by 2027. More people are browsing, selecting, and buying products entirely on their phones. 

As a POD business owner, this allows you to grow. You can offer mobile payment options, like Apple Pay, to streamline checkout processes, reduce cart abandonment, and boost conversions.

10. Mobile Phone Habits 

According to ConsumerAffairs, the average person looks at their phone 144 times a day. That’s nearly once every 10 minutes. 

For POD businesses, this means countless micro-moments to grab your customer’s attention. You can use a push notification, retargeted ad, or social media post for your mobile marketing.

Final Thoughts + Summary: Top 7 Mobile Phone Usage Facts You Must Know in 2025

These mobile phone usage statistics show that business success depends on showing up where customers spend their time, on their phones. This is especially true for POD businesses since mobile behavior now shapes every step of the buyer journey.

Use these mobile phone usage statistics to inform your decisions. This way, you can improve engagement, boost sales, and stay competitive.