Top 10 YouTube Statistics You Must Know in 2025

Since its launch in 2005, YouTube has grown into the world’s largest video platform. What started as a simple entertainment platform is now a go-to place to learn, connect, discover, and even shop.

YouTube has also established itself as a powerful marketing tool. Every day, users spend millions of hours watching videos. This gives businesses a big chance to reach their audience, build their brand, and boost sales.

If you run a print-on-demand (POD) business, this is great news. You can create shorts, short-form, or long-form videos to attract and engage buyers.

To help you get started, we’ve put together the top 10 YouTube statistics for 2025. These insights will help you understand the platform better. Use them to find new chances and plan smart ways to grow your POD business. 

Let’s get started. 

What is YouTube? 

YouTube is the most popular video-sharing platform owned by Google. Creators can upload videos, and users can view the content for free. 

In recent years, it has also emerged as a powerful social media platform where celebrities, artists, influencers, and subject matter experts engage with their followers. YouTubers can generate revenue through video monetization, affiliate marketing, sponsorships, channel membership, and more. 

Businesses can create video content to market their products on YouTube. They can even use YouTube Shopping to sell directly on the channel. 

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1. How Many People Use YouTube Globally? 

According to DataReportal’s latest report (2025), YouTube has 2.53 billion users globally. That is about 46% of the total internet users. 

YouTube ranks as the second most popular video app, right after TikTok. That said, YouTube’s average engagement time is the best globally. 

The reasons for YouTube’s massive audience base are many. It is free and easily accessible. It is available in more than 100 countries. It's home to a wide variety of videos that cater to all users. 

2. After Google, YouTube is the Most-Used Search Engine Globally

Many users now turn to YouTube not just for entertainment, but to find answers and learn new things. The Search Engine Journal says that YouTube is the second most used search engine, beaten only by its parent company, Google. 

YouTube has truly emerged as a global platform with videos in more than 80 languages, making it a great opportunity for brands to reach a wider audience. By creating videos to market your products online, you can generate leads at low cost. 

3. Top Countries by YouTube Users in 2025

According to the DataReportal report we mentioned above, the top countries are based on YouTube audience size. India tops the chart with 491 million users. 

The US ranks second, with 253 million YouTube users, and Brazil ranks third, with 144 million. According to the YouTube usage statistics 2025, the market size of Indian users is nearly twice that of the country ranking second. 

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4. YouTube is Among the Most Popular Social Platforms 

Among the top YouTube facts, here’s an interesting one. A Statista report (2025) confirms that YouTube is the second most popular social media platform after Facebook. 

YouTube makes it easy to connect and engage with others. Creators share videos with their followers, who can like, share, and comment. Over time, this helps you build a loyal community.

5. Number of YouTube Videos 

Do you wonder how many videos there are on YouTube right now? Here are some interesting YouTube statistics for you. SEO.AI estimates that there were over 5.1 billion videos on YouTube at the beginning of 2025. 

The total number of videos on YouTube has almost doubled since 2021. Experts say that over 800 million new videos will be uploaded this year. 

6. How Many People Use YouTube Daily

Consider these facts about YouTube to gauge its popularity. Nearly 83 million people around the globe use YouTube daily, according to SEO.AI. 

In terms of time, users spend a total of one million hours every day watching videos on YouTube. A POD business owner can rely on YouTube to provide extensive reach. 

On one hand, you can create informative videos, and on the other hand, invest in ads and promotions. With a highly engaged audience, you can surely generate warm leads for your business. 

7. YouTube User Demographics

The statistics about YouTube provide distinct demographic details. The DataReportal report (2025) confirms that the YouTube user base consists of 54% male and 46% female audience. 

This difference could exist because in some parts of the world, men have easier access to the internet than women. According to YouTube statistics, male viewership is more dominant among viewers aged 18-54. 

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8. YouTube Premium Usage 

YouTube’s subscriber base is growing rapidly. According to YouTube’s official announcement, the platform crossed 100 million Premium and YouTube Music subscribers in 2024. 

In other words, viewers are opting for paid subscriptions to watch quality content. Premium users also get access to exclusive content, the latest features, and monetization options that are not available for free users. 

9. YouTube Mobile & Traffic Insights  

The YouTube app was launched in 2013 for mobile users. In recent years, more and more users are accessing YouTube from their smartphones and tablets than from desktops. 

According to SEO.AI, 63% of the viewership comes from mobile devices, whereas only 12% from desktop computers. Easy and unhindered access to the internet on the go has led to this mobile dominance. 

10. Average Age of YouTube Users in 2025 

People of all ages enjoy watching videos on YouTube, whether they are 18 or 80. But according to the DataReportal (2025) report, YouTube’s average user age is 35-44. 

However, the report highlights that the most active YouTube users are male, aged between 25-34. The average age may vary from region to region, too. 

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Final Thoughts + Summary: Top 10 YouTube Facts You Must Know in 2025

YouTube statistics clearly indicate the platform’s dominance as the internet’s most favorite video-sharing space. For more than two and a half billion users around the world, YouTube is the place to find entertainment and engaging information. 

YouTube now boasts 2.53 billion global users, making it the second-largest search engine after Google and the second most popular social platform after Facebook. India leads with over 490 million users, followed by the U.S. (253M) and Brazil (144M).

The platform hosts over 5.1 billion videos, with 83 million daily viewers. Its audience skews slightly male (54% men, 46% women) and largely mobile, with 63% of traffic coming from smartphones.

Over 100 million users have subscribed to YouTube Premium and Music, and most users are aged 3 to 44.

These YouTube user statistics 2025 are promising for marketers and business owners too. YouTube is a lucrative market to build brand authority and garner quality leads. Go ahead and create compelling content for YouTube and see the follower base grow for your POD brand.