Pinterest Statistics You Need to Know in 2025

As a business owner, it’s important to know where potential customers find new products. Pinterest is a powerful platform that many brands still overlook. People use it to search for inspiration and find new products.

Since Pinterest is all about visuals, it’s perfect for showing off your cool print-on-demand (POD) products. But to make the most of it, you need to understand how people use Pinterest and what the numbers say.

In this post, we’ll discuss the latest Pinterest statistics and what they mean for your business. We’ll cover Pinterest usage statistics, audience demographics, product discovery, and much more.

What is Pinterest?

Pinterest is a visual search tool. It works more like Google than a standard social media platform. Users (called Pinners) search, save, and organize images and videos (Pins) into collections (boards).

If you sell POD products on a store like Etsy, Pinterest is a great platform to reach people who search for products visually. 

Whether you sell custom clothes, phone cases, wall art, or mugs, Pinterest can help send targeted traffic to your store.

Now, let’s discuss key Pinterest statistics and what they mean for your print-on-demand business.

Also Read: 

• How to Sell on Pinterest: Step-by-Step Guide
• How to Start an Online Store Without Inventory

1. How Many People Use Pinterest?

In early 2025, Pinterest hit 570 million monthly active users across the globe.

That’s a 10.6% jump from the 533 million users reported in early 2024.

These Pinterest statistics show that more people are using Pinterest to find fresh inspiration and ideas. It’s a great opportunity to show your unique products to a growing audience that’s ready to explore.

2. Pinners Are Open to New Ideas

A staggering 96% of the top Pinterest searches in 2025 are unbranded. This means users are not always looking for well-known names. They just want fresh ideas and cool products. 

Even if your POD brand is relatively new or unknown, potential customers can still discover your products. Just make sure your product images look great and your keywords match what your audience is searching for.

3. Product Discovery on Pinterest

One of the most interesting Pinterest statistics shows the platform is a major discovery engine for consumers. In fact, 80% of users reported finding a new product or brand on Pinterest in 2025.

This makes Pinterest a great platform for showing off your best-selling POD products. Be sure to post high-quality images and link directly to your product pages.

Also Read:

• Print on Demand Statistics That Matter
• Is Selling on Etsy Worth It? Cost, Advantages & Alternatives

4. Pinterest As a Place To Shop

Over 50% of users say they use Pinterest to shop. Even more impressive, 85% of weekly users purchase products seeing a Pin from a brand.

These Pinterest statistics show that users browse items on the platform with the intent to buy. You can leverage the platform to increase product visibility and ultimately boost POD profitability. 

5. Pinterest Demographics: Gender 

In 2025, women make up more than 70% of Pinterest users worldwide. Men account for 22.4%, while 7.3% of users don’t specify their gender.

These Pinterest statistics indicate that women are the most active users of the platform. In this case, selling POD items that appeal to women’s interests is a great idea. Popular categories include home décor, fashion, wellness, and more.

6. Pinterest Users By Country

The United States tops Pinterest usage with 95.6 million users in 2024-more than double the user base of Brazil, the second-largest market at 40.4 million.
This dominance makes the U.S. a prime target for POD sellers. If you're promoting products on Pinterest, focusing on American trends and keywords can dramatically boost visibility and conversions.

Also Read:

• What Must an Entrepreneur Assume When Starting a Business?
• The Best-Selling Print-On-Demand Products

7. Number of Pinterest Pins

Pinterest users save 1.5 billion pins every week in 2025. This is one of the most important statistics about Pinterest that signals great user engagement. 

When someone saves your Pin, they’re showing real interest in your product. It could mean they plan to come back and buy later.

8. Pinterest Inspires Millions Weekly

According to Pinterest, 80% of weekly users come to the platform specifically to feel inspired. This makes it one of the most intention-driven platforms online.

For print-on-demand sellers, this means your designs have a higher chance of resonating with users who are actively looking for fresh ideas, seasonal trends, and products they can personalize or gift.

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9. Pinterest Traffic Statistics

The U.S. remains Pinterest's largest traffic source, accounting for 38.06% of all visits to pinterest.com. This shows how dominant American users are in driving platform engagement.

For POD sellers targeting the U.S. market, this is a major opportunity. Tapping into Pinterest can help your designs reach a highly engaged American audience that actively searches for inspiration and personalized products.

10. Pinterest Ads Has The Highest ROAS

Pinterest Ads deliver serious performance, with a 32% higher return on ad spend (ROAS) compared to other digital platforms. This shows how Pinterest users are not just browsing - they’re buying.

For POD sellers, this means your ad budget can go further. Promoting your products on Pinterest could lead to more conversions at a lower cost than Facebook or Instagram.

Final Thoughts: + Summary: Top 10 Pinterest Facts You Must Know in 2025

Pinterest has come a long way from being a simple digital mood board. Pinterest statistics reveal that it’s a powerful visual search engine, valuable to both consumers and POD businesses.

Here’s a recap of the top 10 Pinterest statistics you need to know in 2025:

1. Pinterest has 570 million monthly active users globally in 2025.

2. 96% of leading Pinterest searches are unbranded.

3. 80% of consumers discovered a new product or business on Pinterest in 2025.

4. More than 50% of Pinterest users see the platform as a shopping destination.

5. 70% of Pinterest users are women in 2025.

6. Pinterest Users By Country

7. 1.5 billion Pinterest pins are saved every week in 2025.

8. Pinterest Inspires Millions Weekly

9. The U.S. remains Pinterest's largest traffic source, accounting for 38.06% of all visits to pinterest.com.

10. Pinterest Ads Has The Highest ROAS

As a POD brand, Pinterest offers an incredible opportunity to sell your products to an engaged and growing audience. So, make the most of it. Good luck!