Since launching in 2011, Snapchat has become one of the top social media platforms, especially among Gen Z.
For print-on-demand sellers, Snapchat is a fun way to show off custom products, build brand personality, and drive traffic to your online shop.
Its playful features, disappearing messages, and visual-first content make it ideal for connecting with younger shoppers.
To help ecommerce and POD businesses use Snapchat more effectively, we’ve put together key Snapchat statistics for 2025. These facts about Snapchat can help guide your marketing strategy and find new customers.
Let’s take a look at the Snapchat stats.
What is Snapchat?
Snapchat is both an instant messaging app and a social media platform. It allows users to send “snaps” (photos or videos) that disappear or can be replayed once after being viewed.
The platform has a Bitmoji, a customizable avatar on your profile. You can change its attire and facial features, and use it as a sticker in chats. When you post snaps three days in a row, it forms snap streaks with a fire emoji.
Snapchat has great features for print-on-demand sellers, like Stories and the Discover page. You can share Snapchat stories with your preferred audience or everyone.
For the Discover page, Snapchat picks a collection of stories that appear on users' feeds. This feature is based on the type of content relevant to each user.
If a user is interested in tech accessories, they’ll see more of that content. The collection may include phone cases or AirPod cases.
Another interesting feature is the Snapchat Ads. These are short videos with a link to your online store. It’s similar to selling on Pinterest and TikTok. Viewers can swipe up to visit your store or read a blog post about your product.
Now, let’s look at the key Snapchat statistics for 2025.
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1. Total Number of Snapchat Users
Snapchat statistics 2025 show that the app now has over 900 million monthly active users. That means more people than ever are using Snapchat to watch, share, and shop.
It’s also a huge opportunity for print-on-demand businesses to reach a large audience. These Snapchat stats show it’s a smart platform to run ads, as they have the potential to reach and engage a large audience.
2. Snapchat’s Active Daily Users
Snapchat has over 460 million daily users in 2025, according to the latest Snapchat usage statistics. That means millions of people open Snapchat every single day.
According to these statistics 2025, Snapchat has high engagement, which is great for turning viewers into buyers. So, this may be your ideal platform for showing off new print-on-demand products and designs without boring your audience.
3. Snapchat’s Revenue
Snapchat made $1.36 billion in revenue in just the first quarter of 2025. These Snapchat growth statistics show that the platform is growing fast. It also means the brands advertising on the platform are making money online.
Now, Snapchat allows you to place ads in various formats, such as stories or commercial ads. This gives you a wide range of options to showcase your POD items and grow your income.
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4. In how many countries does Snapchat operate?
Snapchat is available in more than 200 countries, making it one of the most popular global platforms. It shows that your customer base isn’t limited to just one country.
It’s great for POD sellers because you can start an online store without inventory. You don’t even need a local store to sell products in all those countries. And, if you use a reliable platform like Podbase, you’re sure of fast global delivery.
5. Snapchat Demographics: Age
Snapchat user statistics 2025 show that the largest age group on Snapchat is 18–24. This means young adults are more likely to see your posts. So, if your brand targets Gen Z, Snapchat is the place to market your POD products.
You can target users with items like custom phone cases, t-shirts, wall art, and hoodies. You can also use memes and trends to connect with them.
6. Snapchat Ad Revenue
Snapchat statistics revealed that the platform earned $1.41 billion from ads in 2024. This means that businesses are spending big on Snapchat ads, and it’s working. Therefore, ads on Snapchat can drive real sales for your print-on-demand business.
With the right targeting, you can show your products to those most likely to buy. These ads cost $5 daily, but if you spend up to $50, Snapchat gives you $75 in ad credit. That means you can reach even more people and grow your business on Snapchat.
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7. Snapchat Users By Country
In 2024, India had 204 million Snapchat users. The US followed with 106 million, and Pakistan with 36 million.
These Snapchat statistics show where the biggest audiences are. You can use this insight to know which market to target and the types of content they prefer.
8. The Number of Snapchat’s Downloads
Snapchat holds the 9th spot among the most downloaded mobile apps globally. These Snapchat statistics show its increasing popularity. This means new users are constantly joining and exploring the platform.
These Snapchat growth statistics are important because new users mean a growing audience for your product. You can capture their attention with engaging content like interactive AR lenses.
9. Snapchat Gender Demographics
Snapchat’s audience is nearly evenly split: 49.1% female and 50% male. With these Snapchat statistics, you can confidently market your unique business ideas to both genders on the platform.
These Snapchat usage statistics also suggest offering a diverse product catalog. It can be unisex t-shirts, custom phone cases, and mugs that appeal to everyone. But you still have to test the market to see what sells better.
10. Number of Snapchat+ Users
Snapchat+ had 7 million users in December 2023. Snapchat+ is the paid subscription that offers extra features and exclusives.
These Snapchat statistics show a segment of engaged and loyal users who value premium experiences. They may be willing to pay for unique or limited-edition products.
11. Snapchat Users Love Augmented Reality
According to Snapchat statistics, over 300 million people use Snapchat’s augmented reality (AR) features every day. Brands are using AR to showcase products in interactive and fun ways, like virtual try-ons for apparel.
This technology can help customers see what your designs look like before buying. It can also increase engagement as users spend more time with your brand.
Also, they’re more likely to share their experience. This creates a modern form of word-of-mouth marketing for your products.
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Final Thoughts + Summary: Top Snapchat Facts You Must Know in 2025
The Snapchat statistics 2025 clearly show a platform that is still growing and full of opportunity. With 900 million monthly active users and a presence in 200+ countries, the reach is massive.
Younger audiences, especially those aged 18–24, are highly engaged and open to creative products. Also, with millions of paid subscribers, Snapchat may be a valuable marketing space for POD sellers.
Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
