What started as an online bookstore in a garage by Jeff Bezos, is now the most popular ecommerce marketplace.
Amazon now has millions of daily buyers and sellers. Its global reach makes it a great place to sell, especially for POD businesses.
But selling on Amazon takes more than just good products. You need smart, data-driven tactics to stand out from the crowd.
For POD sellers, using the latest Amazon statistics is key. The right data helps you improve your products, attract more buyers, and boost your sales.
This article breaks down the most important Amazon statistics. It covers revenue, user trends, and marketplace insights.
What is Amazon?
Amazon is a global ecommerce platform where people buy and sell millions of products every day. It started in 1994 when Jeff Bezos launched it as a bookstore in Seattle, Washington.
Today, Amazon is one of the world’s biggest online retailers by market share. It sells everything from electronics and clothes to books and home goods.
Amazon operates in North America, Europe, Asia, and the Middle East. Millions of third-party sellers use the platform to reach customers.
Besides shopping, Amazon also offers services like cloud computing, ads, and artificial intelligence.
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Top 7 Amazon Statistics You Should Know
Here are the top Amazon stats to help you make smart decisions and stay competitive.
1. Number of Amazon users
Amazon attracts millions of visitors every single day. People come to the site to shop, browse, and search for all kinds of products. This constant activity has made Amazon one of the most popular and trusted eCommerce platforms in the world.
According to data from AMZScout, Amazon has more than 310 million active users globally. Over 82%, about 255 million, are in the United States.
2. Amazon’s Revenue
Amazon is growing fast thanks to strong demand and smart business moves. Its net sales rose 9%, reaching $155.7 billion in 2025. This is up from $143.3 billion in 2024.
This growth came from higher sales in online shopping, ads, and cloud services. With more investment in delivery, AI, and tech, Amazon’s future looks bright.
3. In how many countries does Amazon operate?
Amazon has retail websites in over 25 countries, according to recent data by GourmetAds. These include major economies like the United States, the United Kingdom, Germany, France, Italy, and Japan. It also includes emerging markets like India, Brazil, Saudi Arabia, and the UAE.
Each local Amazon site supports regional languages, currencies, and delivery systems. In places without a local site, Amazon still delivers through its international service.
This wide network helps sellers reach customers worldwide. They are not limited to their local area. Amazon also uses regional warehouses to make international shipping faster.
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4. Number of Amazon Prime Users
There are currently around 200 million Amazon Prime users globally. This data shows Amazon's strong brand loyalty and its growing influence across global markets. Prime members tend to shop more often and spend more than non-members.
The US still has the most Prime members, over 180 million in 2024. Amazon continues to expand Prime to new regions, offering local benefits that fit each market.
Prime members get free two-day shipping, Prime Video, and Prime Music. They also get special discounts on products.
5. Independent Sellers Fuel Amazon’s Growth
According to Amazon statistics, over 60% of Amazon's sales in 2024 came from independent sellers.
This means most online products sold on the platform aren’t supplied by Amazon.
Instead, they’re sold by independent sellers. These could be everyone from solo business owners to big global brands. These sellers use Amazon’s delivery system, ads, and large customer base to grow their businesses.
Independent sellers bring fresh ideas with trendy or personalized products. As they grow, they boost Amazon’s revenue and international expansion strategy.
6. The number of Amazon’s Sellers
In 2024, Amazon had around 9.7 million registered sellers globally. Only about 2 million of them were actively selling products. This is roughly 20% of the total sellers.
Many sellers register but fail to launch. It could be due to tough competition or a lack of a product plan. Others stop selling for reasons like inventory problems, shipping issues, or having their accounts suspended.
7. The number of Amazon Downloads
The Amazon Shopping app reached 60 million downloads in May 2025. This is per recent data from Statista.
It was the top Amazon app downloaded on both iOS and Google Play from January to May. This is a clear indication that most of the people still buy from Amazon despite other apps available. It makes Amazon a great place to showcase products.
The app lets users shop, buy, and track orders across millions of products and categories.
Amazon statistics show that more people prefer mobile shopping for its ease and speed. Mobile-first strategy continues to drive engagement, mainly in regions with high smartphone use.
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Final Thoughts + Summary: Top Amazon Statistics You Must Know in 2025
Amazon is growing in 2025. The latest numbers show it's a great time to sell. These stats can help you grow your business.
To summarize the Amazon statistics, in 2025, Amazon will serve over 310 million users across five continents with around 25 local websites. Sales rose 9% to $155.7 billion, driven in part by over 200 million Prime subscribers seeking fast delivery and perks.
Third-party sellers, now 9.7 million strong, contributed more than 60% of sales. By May, the Amazon Shopping app topped 60 million downloads, leading all its apps.
These facts about Amazon will help you use the site to your advantage. Good luck!
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Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
