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In 2026, Amazon is growing fast in digital products and content. You can join early and make money online by selling digital items on Amazon.
As a creator or small business owner, you can reach people all over the world. You don’t need to worry about shipping or keeping stock.
This guide will show you how to sell digital products on Amazon. You’ll learn what sells best, how to open your account, list your products, and get found in search.
Let’s get started!
Why Sell Digital Products on Amazon
According to Semrush, Amazon has over 2.5 billion average monthly visits globally.
Benefits for Entrepreneurs
For entrepreneurs, selling digital products on Amazon offers several pros. These include:
- Access to a Massive Audience: Selling digital products on Amazon gives you exposure to millions of active buyers. You don’t have to build your own website or spend heavily on ads to attract traffic to make sales.
- Low Startup Costs and Minimal Risk: The cost of getting started on Amazon is minimal. You can upload your digital products and start earning royalties or commissions without managing inventory or shipping.
- Ideal for Different Types of Creators: Amazon offers opportunities for entrepreneurs of all kinds. With this flexibility, you can diversify your income streams and grow your brand.
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What Digital Products Can You Sell on Amazon?
Amazon gives creators access to multiple platforms where they can sell different digital products. Each platform has its own publishing tools, audience, and revenue system.
Below is a detailed breakdown of the main digital product categories you can sell on Amazon without inventory.
What You Can’t Sell Digitally on Amazon
While Amazon offers several ways to sell digital products, there are restrictions on what can be listed.
Sellers cannot offer direct file downloads, such as PDFs, templates, or digital planners. These products must be distributed through approved platforms like KDP or Merch on Demand.
Similarly, online courses, software, or apps that aren’t distributed via the Amazon Developer Console are not permitted.
Step-By-Step: How to Sell Digital Products on Amazon
Learning how to sell digital products on Amazon is simple. Here’s a breakdown of what’s involved.
Step 1 – Create an Amazon Seller or KDP Account
Start by creating your account. Visit sellercentral.amazon.com if you plan to sell through the Merch or the Appstore.
Alternatively, go to kdp.amazon.com if you’re publishing ebooks or journals.
On these platforms, you can choose between two plan options:
- Individual: $0.99/unit sold plus a per-item referral fee based on the category.
- Professional: $39.99/month, offers advanced selling tools and reporting features.
Once you’ve chosen a plan, verify your identity, business details, and tax information.
Step 2 – Choose Your Product Type
The next step is to determine what to sell online. This is important because different digital products on Amazon have different upload platforms and rules.
As listed in the section above, the digital product categories you can sell on Amazon include eBooks, music, apps and games, arts, and print-on-demand designs.
Step 3 – Upload and Optimize Your Product
Once your account is set up, you can upload your digital product. Here are some tips to optimize your product listing.
- Use keyword-rich titles to help people find your products.
- Write clear descriptions and use bullet points to make it easily readable.
- Use high-quality images or cover art (recommended size: 1200×1600 pixels) to make your listing look professional.
Step 4 – Set Pricing and Royalties
Next, decide how you want to price your product. The price you set for your products will determine how much you can earn from them based on the royalty rates explained below.
- KDP (Ebooks): 35% or 70% royalty, depending on your ebook’s list price.
- Amazon Music through TuneCore (Music or Audio): 100% of digital sales (minus the TuneCore fees).
- Amazon Appstore (Apps & Games): 70% of your list price goes to you.
- Amazon Merch on Demand (Digital Art & Designs): Amazon deducts production cost from your retail price.
- Audible / ACX (Audiobooks): 50% royalty for exclusive distribution or 30% royalty for non-exclusive distribution.
Step 5 – Launch and Promote
After publishing, you need to market your product to drive traffic to your Amazon listing. You can use any of these methods to grow your reach.
- Amazon Ads: Run Sponsored Product ads on Amazon so your listing shows up in search results.
- Social Media Marketing: Showcase your products on platforms like TikTok, Instagram, and YouTube to attract interest.
- Email Campaigns: Send updates to your subscribers about new product launches or special offers.
Also Read:
- How to Start an Ecommerce Business Without Money
- How to Monetize Social Media: Ways to Turn Followers Into Income
How to Sell Digital Art on Amazon
You can make money from your artwork if you know how to sell digital products on Amazon.
To get started:
- Sign up for a Merch on Demand account if you already have an Amazon account.
- Once your account is set up, prepare and upload your digital artwork. Save each design as a PNG at 300 DPI with a transparent background.
- Next, choose which products to offer. Start with a few dropshipping ideas like t-shirts, hoodies, tote bags, and posters.
- Afterwards, you can set your price. You can start low to attract buyers and raise prices later.
Why This Works
Amazon handles printing, packing, and shipping, so you avoid inventory and shipping headaches. This keeps your startup cost low and your risk small.
How to Sell Ebooks and Planners on Amazon
You can make extra income online from ebook sales if you learn how to sell digital products on Amazon.
Here’s how to sell digital downloads on Amazon.
- Create a KDP Account: Visit kdp.amazon.com and sign in with your Amazon account or create a new one.
- Prepare Your Files: Format your interior pages in PDF or DOCX and design a professional book cover in JPG format.
- Upload Your Book: Fill in your title, description, and keywords. Upload both your interior and cover files, then preview how your eBook or planner looks on Kindle devices.
- Set Pricing and Distribution: Choose your list price and enable global distribution to make your book available on all Amazon marketplaces.
Best-Selling Categories
If you’re unsure what to create, you can start with trending niches like:
- Guided journals and affirmation books
- Digital business planners
- AI prompt guides and productivity eBooks
- Coloring books for adults
- Self-help and career growth content
KDP Royalties
Amazon pays royalties based on your book’s price and size. Here’s how:
- 35% royalty for books priced below $2.99 or above $9.99
- 70% royalty for books priced between $2.99 and $9.99
- Delivery fee of $0.15/megabyte (MB) for ebooks
How to Sell Music and Audio Files on Amazon
TuneCore is a great channel to sell music on Amazon as it pushes your tracks to Amazon Music (and 150+ streaming services).
You get to keep 100% of your royalties and only pay the distribution fee. It’s good for independent musicians, podcasters, or producers looking to reach more listeners.
Steps to Sell Your Audio Files
- Visit tunecore.com and sign up for an account.
- Upload your mastered audio files in formats like WAV and FLAC.
- Also, upload an eye-catching album cover as JPG or GIF (at least 1600 x 1600 pixels). Then fill in all metadata, including song title, artist name, genre, and release date.
- Choose where you want your audio to appear. You can select Amazon Music and over 150 other platforms.
How to Sell Apps and Games on Amazon
If you’ve built a mobile app or game, you can sell your digital products on Amazon to millions of users worldwide.
Amazon statistics show that around 19% of apps on the Amazon Appstore are paid, compared to only about 3% on Google Play.
As a developer, you have more opportunities to earn from premium downloads. Here’s what you can do:
- Go to the Amazon Developer Console and create an account.
- Submit your app package in .apk or .aab format. Make sure to test and optimize it for Amazon devices like Fire tablets.
- Upload your app metadata like title, description, pricing, icon, and screenshots.
- Use the Amazon Monetization SDK to set up in-app purchases, ads, or subscriptions.
Marketing Strategies for Selling Digital Products on Amazon
Amazon’s marketplace is competitive, so you need to ensure that your products can stand out and earn consistent sales.
Here are the marketing methods you can use to reach more people for your digital products.
Optimize for Amazon SEO
Just like Google, Amazon uses search algorithms to match products with what shoppers are looking for.
To rank higher, focus on using keywords that your ideal customers type into the search bar. Add these keywords naturally to your product title and description and make sure the product images are high-quality.
Leverage TikTok and Pinterest
Social media advertising is a powerful way to promote your digital products. Platforms like TikTok and Pinterest are effective because they focus on visuals and short-form storytelling.
You can create short videos on TikTok that showcase your product in action. Also, you can sell on Pinterest by designing pins to drive traffic to your Amazon store.
Email and Content Marketing
You can build an audience outside Amazon to have control over your marketing and sales. Create a website or landing page where customers can sign up for updates.
Once you have an email list, send out newsletters that feature product updates and tips related to your business niche.
Pair this with content marketing. This includes blog posts, guides, or short tutorials that educate your audience while promoting your product.
Also Read:
Conclusion
Follow the steps explained in this guide on how to sell digital products on Amazon to get started.
Begin small, test your ideas, and scale as your sales grow. You can also sell print-on-demand items on Amazon through platforms like Podbase to expand your income.
Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
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