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Would you like to build a brand without the hassle of making products from scratch? Then white label products are what you should know about!
You could start selling branded products without needing a factory or a warehouse.
What makes white label selling so simple is the ease that you can launch the business with. You pick a product, add your logo and packaging, then sell it like your own.
It’s a model that works well for creators and side hustlers who want an easy part-time business without the risks that come with starting from scratch. All you need is the right supplier and a smart marketing angle.
Does this sound like something you would do?
Then, read this guide to the end to learn a thing or two about white label products' meaning, and how to make money off them.
What Is a White Label Product?
A white label product is something made by one company but sold by another under their brand. You don’t have to make the product yourself; you just buy it, put your name on it, and sell it like it’s yours.
And no, selling white label products isn’t illegal. It’s also not considered copyright infringement.
In fact, this business model is a simple way to make money online. You don’t need a factory, and you certainly don’t need to be an expert. Just find a product that’s already made, add your branding, and sell it through a website or online store.
Some common white label product examples include skincare items like face creams or serums. You can also sell things like coffee, protein powders, or even digital products like ebooks or online courses.
Software is another popular category. You can sell white label tools like SEO apps, email marketing software, or website builders.
Best White Label Products to Sell Online (By Category)
Certain products do well as white label compared to others. Here are some of the best white label products to sell in 2025.
White Label Digital Products
These are ready-made digital items you can brand and sell on websites. White label digital products include ebooks, online courses, or printables. You can also sell templates for resumes, social media posts, or planners.
Digital white label products are a viable business model because they’re easy to deliver. They also require minimal storage, which often eliminates the need for additional cloud space or infrastructure.
Here’s an example of an online CompTIA course curated by someone who understands the course well enough to teach about it:
White Label AI Products
AI is here to stay, and now, you can make money from white label AI products. This could be AI copywriting tools, AI logo makers, or even AI-powered website builders.
The best part of white label AI products is that you don’t need to code or build the software. Right now, the market is flooded with all kinds of AI tools that can create almost any type of content.
Here’s an example of a ready to use white label AI software you can use to create automated startups quickly.
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White Label Apparel and Merch
Fashion has always been big, and it’s projected to reach $1,706.58 billion by 2034. That’s an expanding market that makes it an ideal option if you want to give white label products a chance.
With white label apparel and merch, you won’t need to stitch your clothes or have a warehouse. You simply link up with an apparel maker, a reliable print-on-demand platform, and then sell them. That said, you’ll still have to market your products and build your brand.
Here’s an example of a white label apparel service:
White Label Wellness Products
Wellness is another huge market with good opportunities for a wide range of white label products. These are health or beauty items you can brand and sell without having to create formulas.
They include items like skincare creams, beard oils, vitamins, and herbal teas. You’ll need a reliable supplier, slap your brand on the products, and start selling.
Here’s what white label wellness products would look like. You only need to add your branding and pass it as your own.
White label wellness products would be a good business idea for women to sell to other women. This is because women make up 80% of the health and wellness products consumer market.
Also Read:
- How to Start a Shopify Store with Podbase: The Ultimate Guide for Success
- Sell on Etsy in Easy Steps: A Seller's Guide
Where to Find White Label Product Manufacturers
Like everything else you see displayed on online shops, white label products are manufactured. To ensure the success of your white label enterprise, you need to find the right manufacturers.
Here’s where you can find a white label products manufacturer that fits your needs:
Print on Demand Platforms
Print-on-demand (POD) platforms make it easy to start an online store without inventory. You upload your design, pick the product, and the platform handles printing and shipping. You can sell shorts, mugs, posters, tote bags, phone cases, and more.
Global Suppliers
Some global suppliers specialize in providing ready-made white label products, and you can order in bulk. Sites like Alibaba, DHgate, and Made-in-China connect you with manufacturers across the world.
Private Label Factories
A private label factory creates ready-to-brand products according to your specifications. It offers slightly more freedom with packaging, ingredients, or materials. You’ll find these mostly in beauty, health, and supplements.
Also Read:
- Best Dropshipping Products to Sell for Big Profits
- How to Sell Podbase Print-on-Demand Products on Etsy: Step-by-Step Guide
How to Start Selling White Label Products (Step-by-Step)
You now know what white label products are and where to find them. The next step is figuring out how to start a white label business with less money once you’ve found a supplier.
Here’s what you need to do:
- Choose a Niche: Start by picking a profitable niche that you understand or are interested in. You need products that solve a real need or fill a market gap.
- Source from a Manufacturer: Find a reliable supplier who offers white label options for your product. Most importantly, ask for samples before you commit so you can test the product yourself.
- Customize Packaging: Good packaging makes your product stand out and feel like a real brand. Add your logo, choose your colors, then decide on the right pricing.
- Launch Your Store: Once you have your product and branding ready, open your online store. Upload good photos with clear product descriptions, then promote extensively on social media.
Pros and Cons of White Label Products
Now, let’s look at the pros and cons of white label products.
Pros of White Label Products
- Ability to start fast without making the product yourself
- Low upfront cost
- Easy to rebrand and sell under your name
- Great for testing new ideas
- Products are already proven to sell
- No need to deal with complex product development
Cons of White Label Products
- Some suppliers limit product rebrands
- Quality control depends on the supplier, not you
- Hard to build brand loyalty since you’re not the manufacturer
- Some platforms require large minimum orders, which can be risky
Also Read:
Ready to Give it a Try?
White label products are becoming more popular because of how easy and cheap it is to start selling them. It’s great for people who want an extra income stream without the burden of keeping inventory or manufacturing anything.
Like any business, you need good research, planning, and marketing to succeed. If you’re interested in selling white label products, get in touch with Podbase to explore your options.
Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
