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If you’re selling on Etsy or want to get started, know key Etsy statistics. These can help you know what works well on the platform.
Simply listing products may not bring customers in. To stand out, you should back your strategy with data. That’s where key Etsy statistics come in handy. They show what shoppers are searching for and which categories are booming.
With this information, you can improve your product, pricing, and marketing decisions to outshine your competition. Below, we’ll break down the most recent Etsy statistics for 2025. Scale with confidence using this data.
What Is Etsy?
Etsy is a global online marketplace that focuses on handmade, vintage, and custom items. It’s one of the biggest hubs for artists, designers, and small shop owners who want to make money online by selling unique goods.
Launched in 2005, Etsy has grown from a niche print-on-demand platform to a global ecommerce leader. As Etsy evolves, keeping up with relevant Etsy statistics and trends will help you stay competitive.
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1. How Many Sellers Does Etsy Have?
As of 2024, Etsy statistics show that the platform has over 6.6 million active sellers. That’s a lot of makers, crafters, and designers competing for customer attention.
This stat shows that Etsy continues to attract new sellers each year. This also creates more competition among POD entrepreneurs and demand for dropshipping products.
Some of the most common dropshipping products are customized phone and earbud cases:
2. Etsy Marketplace Popularity
Etsy is now one of the top five online marketplaces in the US, according to Statista’s 2024 rankings.
It ranks just behind giants like Amazon and eBay. It’s ahead of Walmart’s online store in some categories.
Why do people love Etsy? Shoppers are tired of mass-produced products. Buyers want originality, which Etsy offers.
3. How Many Buyers Does Etsy Have?
According to Etsy statistics on Analyzify, Etsy has 91.5 million active buyers. That’s almost one-third of the US population. This shows that consumers trust Etsy and buy from it repeatedly.
Most Etsy buyers return multiple times a year. Products like personalized gifts, home décor, phone cases, clothing, and others keep shoppers coming back.
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4. Top Sellers Use Print-on-Demand
Around 33% of Etsy transactions involve personalized items, according to Etsy’s 2024 Year in Review. This is great for POD entrepreneurs who want to learn how to sell on Etsy.
Personalization leads to sales. Whether it’s names, dates, or custom artwork, buyers love items made just for them.
5. Etsy Visitors Per Month
Etsy pulls in 316 million monthly visits. That’s millions of potential impressions for your products.
This is great news for POD sellers. With the right SEO and product mockups, you can tap into this stream of potential buyers.
6. How Many Etsy Sellers Work From Home?
According to Analyzify, 97% of Etsy sellers run their businesses from home. This is ideal for POD brands. They often require only a small upfront investment and can operate remotely.
These statistics about Etsy show why it’s loved by solo entrepreneurs, stay-at-home parents, and side hustlers launching from their living rooms. You don’t need a warehouse or retail space. With POD services, you don’t even need to store inventory.
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7. Etsy Revenue
Etsy earned $2.8 billion in revenue in 2024, according to Statista. The platform’s revenue comes from seller fees, ads, and transaction costs. This consistent growth comes from increased buyer demand and seller activity.
As Etsy earns more, it reinvests in marketing and features that help sellers reach more customers.
8. How Many Items Are Listed on Etsy?
Etsy statistics on product listings show over 100 million active listings, according to Analyzify. This huge number shows that buyers have a lot of options.
For sellers, this means you need to niche down. Smaller niches mean less competition and more targeted traffic.
9. The Rise of Solo Etsy Entrepreneurs
According to Etsy statistics by Analyzify, 82% of Etsy sellers run their businesses solo. They do their marketing, design, and customer service. Most don’t have a team or assistants.
This shows how user-friendly and low-barrier Etsy is. You can run your entire shop on Etsy from your laptop.
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10. Top-Selling Category on Etsy
In 2023, Etsy sales statistics by category on Analyzify show that Home & Living made up 35% of all sales. That’s almost two out of every five purchases.
This is one of the most valuable Etsy statistics to pay attention to when picking a POD niche, especially if you're looking for high-volume categories.
Best-selling Home & Living POD products include candles, wall art, furniture, and home organization tools. Why do these products sell so well? They make home spaces feel special.
Final Thoughts: + Summary: Top 10 Etsy Facts You Must Know in 2025
Here’s a quick summary of the most important Etsy statistics:
- Etsy has over 6.6 million active sellers.
- Etsy is one of the top five US marketplaces.
- 91.5 million people shop on Etsy.
- 33% of transactions involve personalized products.
- Etsy sees 316 million monthly visits.
- 97% of Etsy sellers work from home.
- Etsy earned $2.8 billion in 2024.
- The platform has 100 million active listings.
- 82% of sellers run their shops solo.
- Home & Living is the top-selling category.
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Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
