Best-Selling Items on Etsy in 2026 [Top Picks + Trends]

Whether you sell print-on-demand items, create art, or run a small business, there are many ways to succeed in ecommerce.

Etsy is a great place for creative people to sell their products. It began as a small site for handmade goods and has grown into a major online marketplace: in 2025, Etsy had about 93.5 million active buyers and roughly 5.6 million active sellers, with global revenue of $2.88 billion (up 2.7% year-over-year).

Etsy's mobile app is also hugely popular - more than 81 million people downloaded the buyer app between 2015 and 2025.

With this many users, shopping trends change every year - and the gap between sellers who follow them and sellers who don't is stark. Etsy sellers earned $9.91 billion collectively in 2025, but the average seller took home only about $1,131. Knowing what to sell (and what to avoid) is what separates the two groups. Tools like Podbase can help you track and test trends for custom tech accessories without inventory risk.

Let's look at the best-selling products in detail.

TL;DR: Best-Selling Etsy Products in 2026

• Etsy is big but mature: ~93.5M buyers in 2025 and huge demand for custom, personalized products - but average seller earnings of ~$1,131/year mean category choice matters.
• Top categories: POD apparel, jewelry, tech accessories, wall art, candles, and digital downloads.
• Trending products: custom t-shirts, name necklaces, phone cases, milestone baby gear, and pet tags.
• Tools to find what sells: Etsy's Trending page, eRank, Marmalead, and Google Trends.
• POD tools like Podbase help you test designs fast with no inventory risk.

Want to launch a winning Etsy store in 2026? Start with proven products and create them easily with Podbase's print-on-demand tools.

What Are the Most Popular Things to Sell on Etsy?

The best-selling items on Etsy are usually personalized. Key categories include:

• Custom-Made Jewelry: Among the best-selling items on Etsy - beads alone have had more than 8 million listings. (Which is also the catch: it's the single most crowded category on the platform.)
• Print-On-Demand Products: Custom POD products like home decor, apparel, and drinkware are consistent Etsy best-sellers.
• Custom/Personalized Items: About 84% of customers now expect personalized experiences from brands - and that extends to products.

Also Read:

• Etsy Shop Ideas To Kickstart Your Creative Business
• Shopify vs. Etsy: Which Platform Is Right for Your Business?
• Top 10 Etsy Statistics You Must Know

15+ Best-Selling Items on Etsy in 2026 (With Ideas)

As a seller, you want your product to stand out and be popular among shoppers. Here are the best-selling items on Etsy that shoppers love:

1. Customized T-Shirts and Apparel

Custom clothing is a top-selling Etsy category in demand all year long. Fun, unique designs that show off people's style include prints on t-shirts, hoodies, sweatshirts, and dresses. Fair warning from the market data: apparel is also the most contested POD category - your design and niche have to carry the listing.

2. Digital Downloads

Selling digital downloads is a low-cost business idea with no inventory: educational resources, social media templates, and wedding planning templates all sell well. Just know the trade-off - zero delivery cost also means competitors can undercut endlessly. The strongest sellers pair digital products with physical versions of the same designs.

3. Tech Accessories

We want our gadgets to look cool - and that's why custom tech accessories sell so reliably. You can sell print-on-demand phone cases using Podbase's print-on-demand service.

This is the category where the math quietly favors small sellers: about 68% of smartphone owners use a case, ~40% of Americans replace phone accessories every six months (repeat buyers, not one-offs), and a case bought for ~€10 retails at €35-€60. Best-sellers include custom AirPods cases, personalized phone cases with creative designs, and artistic headphone accessories. As our CEO puts it, a phone case is "your personal billboard on your gadget" - exactly what Etsy's personalization-hungry buyers want.

Also Read:

• How to Sell Podbase Print-on-Demand Products on Etsy: Step-by-Step Guide
• Unlocking Profit Potential: How Much Money Can Custom Phone Cases Make?

4. Wall Art and Collectibles

Shoppers constantly look for wall art and collectibles to beautify their spaces - boho line art, abstract minimalist art, miniature figurines, antique postcards. Sell physical or digital art prints with eco-friendly packaging for bonus points. An underrated fact: roughly 65% of wall art still sells offline, so the online market has far more headroom than its competition suggests - and posters have no sizing issues and fewer returns than apparel.

5. Home Decor Items

Home decor keeps growing on Etsy: throw pillows and blankets, macrame and woven wall hangings, personalized doormats. Use Pinterest to find new styles for your print-on-demand products.

6. Printables

Like digital downloads, custom printables are cheap to create and deliver: meal planners, fitness logs, and editable resume templates lead the category.

7. Personalized Drinkware

Personalized mugs are perennial Etsy best-sellers. For best results, focus on specific POD niches - teachers, pet parents, plant lovers. Ideas: custom Starbucks-style tumblers, name-inscribed water bottles, color-changing mugs with funny quotes.

Also Read:

• Best Print-On-Demand Niches: How to Discover Profitable Ideas For Your Business
• The Best Digital Product Ideas To Sell Online

8. Custom Jewelry 

Jewelry is deeply personal, and customization adds emotion: name necklaces, birthstone rings, handwriting jewelry, zodiac pendants. It's Etsy's biggest category - which means originality is the entry fee, not a bonus.

9. Craft Kits and Tools

DIY is booming, making craft supplies steady sellers: candle-making kits, embroidery starter packs, paint-by-number canvases.

10. Laptop Sleeves and Bags

With remote work and travel growing, stylish protective laptop gear sells well: personalized laptop sleeves, quilted or boho-style cases, messenger bags with laptop compartments. Like phone cases, these are daily-use products that keep your brand visible - and they're not tied to a single device model, widening your audience.

11. Baby Products

New parents search Etsy for cute, quality items: personalized baby blankets, milestone markers, nursery decorations. Always ensure products are safe and include care instructions.

12. Pet Accessories and Supplies

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12. Pet Accessories and Supplies

Pet spending keeps climbing: custom pet tags, dog bandanas and bow ties, personalized food bowls. Add value with matching owner-pet outfits or memorial accessories through the best POD services.

Also Read:

• How To Sell Digital Art: Maximizing Earnings With POD Services
• Sell on Etsy: A Seller's Guide

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13. Bags and Purses

Personalized bags never go out of demand: canvas totes, clutches with custom prints, handwoven market totes, quilted crossbody bags. Several are Podbase products you can sell on Etsy.

14. Vintage Finds

Curated vintage collections and rare pieces sell strongly: 90s fashion, retro kitchenware, mid-century modern decor, antique jewelry.

15. Custom Candles

Personalized candles make perfect gifts: zodiac candles, affirmation candles, seasonal scents.

Etsy Top Sellers To Get Inspired

If you're looking for ideas for the best-selling items on Etsy, consider these shops:

Also Read:

• Print on Demand: Your Complete Beginner's Guide
• Best Vistaprint Alternatives for Custom Printing

How to Find Best-Selling Items on Etsy (Tools + Tips)

If you want to sell products on Etsy, here's how to find the best-selling items:

• Etsy's "Trending" Section: Showcases the best-selling items on Etsy at any given time.

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• Google Trends: It shows how popular certain keywords or topics are and helps you know what shoppers are looking for.

• eRank and Marmalead: These tools give useful info about Etsy where you can search volume, top keywords, and trending products. 

• Watch Top Etsy Shops in Your Niche: Their pricing, marketing, and promotion reveal what works.
• Test with POD: POD lets you test new designs without buying stock - the lowest-risk way to see what sells. Our data makes the case for testing fast: sellers who publish five products within 30 days are ahead of 80% of POD stores, and AI tools have cut typical launch time from about three months to under one.

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Best Print-on-Demand Products for Etsy Sellers

Thinking of starting a print-on-demand business? You can sell best-selling Etsy items without stocking inventory. Popular, profitable POD products include apparel, drinkware, tech accessories, home decor, printables, bags and totes, and jewelry.

One strategic note from our side: treat Etsy as your test market, not your only market. Etsy's built-in traffic is unbeatable for validating designs - but its buyer base dipped about 2% in 2025, and fees plus competition compress margins. The sellers who outearn that $1,131 average typically validate on Etsy, then expand winners to an owned Shopify store where margins and customer relationships are theirs. Podbase connects natively to both, with fast fulfillment (printing starts within 24 hours) and pricing 10-15% better than competitors across most categories.

Also Read:

• Best AI Tools For Print-on-Demand Businesses To Use
• Best Print on Demand Companies for Etsy

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Summary

Etsy remains a powerful marketplace for creative sellers - 93.5 million buyers strong - but the averages don't lie: most sellers earn little because they pick saturated categories and never differentiate. If you know what sells well *and* where the competition is thinnest, you can do far better.

Sell custom clothes, personalized jewelry, or - our honest recommendation for new sellers - print-on-demand tech accessories, where personalization demand meets repeat purchases and healthier margins. Use eRank, Google Trends, and Etsy's Trending page to spot demand, and use POD to test it the same week.

Design in-demand products and drive sales with Podbase today. Create your first custom product fast, affordably, and risk-free.

FAQ

1. What are the best-selling items on Etsy in 2026?

The best-selling Etsy items are personalized products: custom t-shirts and apparel, jewelry (name necklaces, birthstone rings), digital downloads and printables, tech accessories like custom phone cases, wall art, home decor, drinkware, craft kits, baby products, pet accessories, and candles. About 84% of customers now expect personalization.

2. Who are the top sellers on Etsy?

Etsy's all-time top sellers by sales volume include CaitlynMinimalist (jewelry, 3.2M+ sales), Beadboat1 (craft supplies and jewelry, 2.1M+), PlannerKate1 (paper and party supplies, 2M+), ModParty (wedding supplies, 2M+), and BohemianFindings (jewelry, 1.6M+). Each dominates one tight niche rather than selling everything.

3. How much does the average Etsy seller make?

Etsy sellers collectively earned about $9.91 billion in 2025, but that averages out to roughly $1,131 per seller. Earnings are heavily skewed toward sellers who pick less-saturated categories, differentiate their designs, and expand beyond Etsy once products are validated.

4. How many buyers does Etsy have in 2026?

Etsy had about 93.5 million active buyers in 2025 (down roughly 2% year-over-year) and around 5.6 million active sellers, with $2.88 billion in revenue. The marketplace remains huge but mature - a reason sellers increasingly validate products on Etsy and then expand to owned stores.

5. How do you find what sells best on Etsy?

Use Etsy's Trending section, Google Trends, and Etsy-specific tools like eRank and Marmalead to spot demand, and study top shops in your niche. Then validate with print-on-demand: testing designs without inventory is the lowest-risk method, and sellers who publish five products within 30 days are ahead of 80% of POD stores.

6. What is the least saturated best-selling category on Etsy?

Tech accessories offer the best demand-to-competition ratio for new sellers. Jewelry and apparel top the sales lists but are extremely crowded; custom phone cases and laptop sleeves carry the same personalization appeal with thinner competition, repeat demand (~40% of Americans replace phone accessories every six months), and strong margins.

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