Apple has officially confirmed the launch of the iPhone 17 series on September 9, 2025 during its “Awe dropping” event at Apple Park (The Verge).
Pre-orders are expected to begin around September 12, with in-store availability following on September 19 (Investors.com).
While tech fans are excited about the specs, this launch is just as important for print-on-demand entrepreneurs.
Every iPhone release creates a surge in demand for protective and stylish phone cases. The best part? Podbase already has iPhone 17 cases prepared and ready to launch the same day the iPhone 17 hits the market-so you can start selling as soon as Apple’s newest device is released.”
iPhone 17 Series: What We Know So Far
Image via Instagram
Apple hasn’t officially revealed the details of its iPhone 17 series. However, some sources have leaked some updates:
iPhone 17 & 17 Air - New Slimmer Designs
Apple is rumored to launch two new models: the iPhone 17 and the iPhone 17 Air. The 17 Air is expected to be Apple’s thinnest phone yet, coming in at just 5.5mm thick.
Pro Models - Chip, Camera, and Frame Upgrades
The iPhone 17 Pro and Pro Max may debut with Apple’s latest A19 chip, built on a 3nm process for ultra-fast performance. Camera leaks suggest a triple 48MP telephoto lens on the rear and a 24MP front camera-doubling the quality of the iPhone 16.
Confirmed Launch Timeline
- Launch event: September 9, 2025, 10 a.m. PT
- Pre-orders open: September 12, 2025
- In-store release: September 19, 2025
This timeline gives POD sellers a clear roadmap for preparing listings, marketing, and fulfillment.
Also Read:
- Phone Case Business Names to Launch Your Brand
- Top Print-On-Demand Companies and How to Choose the Best for Your Business
Why the iPhone 17 Is a Game-Changer for POD Sellers
While we await the Apple iPhone 17 release date in the USA, here’s what you can do:
Fresh Shapes, Fresh Cases
If the Apple iPhone 17 has new sizes, each model will need brand-new custom phone cases. You need to update your designs to match the dimensions of the latest iPhone versions.
Otherwise, your old design templates won’t fit and may not sell much after the launch.
Image via Instagram
Be First, Sell Fast
Launching early gives you an edge on marketplaces like Etsy, Amazon, and Shopify. Early listings can rank higher and win customer trust before the market gets crowded.
You can use this time to build buzz, collect reviews, and scale faster than latecomers.
Design Styles That Always Win
Apple users usually prefer minimalist designs: clean lines with soft colors. Also, inscribing the customer’s name on the phone case can sell big. That’s because people love adding a personal touch to new phones.
You can also create meme cases by tapping into trending jokes and viral social content.
Also Read:
- Unlocking Profit Potential: How Much Money Can Custom Phone Cases Make
- Best Dropshipping Products to Sell for Big Profits
Top-Selling Custom Phone Case Ideas for iPhone 17
Are you looking to create the bestsellers? You can catch attention with these Apple iPhone 17 case ideas:
Hot Niches That Always Sell
Niches like anime sell fast, especially when featuring favorite characters and symbols. You can also combine zodiac designs with birthstone colors for personalization.
Aesthetic styles like vintage or cottagecore grab attention with curated, Instagram-ready visuals. For motivational quotes, use sleek backgrounds to attract consumers across all age groups.
Trend Prediction: iPhone 17 Air + Transparent/Hybrid Cases
With the build of the Apple iPhone 17 Air, clear phone cases will become a sought-after design. Expect trends in glitter-filled, transparent cases that highlight the phone’s body color.
POD Design Tips for Apple's New Camera Cutouts
Apple’s changing camera cutout means your designs must flow with the new lens placement. So, avoid text or graphics near the top left corner.
Use smart layering to guide the eye away from the cutout, enhancing overall design appeal. Also, test mockups or order a sample to ensure the digital art aligns with the frame.
Also Read:
- Creative Phone Case Design Ideas to Spark Your Inspiration
- Is Print-on-Demand Profitable? An In-Depth Guide
How to Prepare Your POD Store for the iPhone 17 Drop
Getting ready early ensures your store captures organic traffic. This can translate to sales during the Apple iPhone 17 release date in 2025.
Upload Pre-Launch Mockups
Create mockups for the Apple iPhone 17 and 17 Pro models before the official release. List them with “Coming Soon” or “Pre-Order” labels to build anticipation. You can design based on leaked sizes and adjust to the official dimensions later.
Add “iPhone 17 Compatible” Tags for SEO
Including keywords like “Apple iPhone 17” on your product pages can increase visibility. You can also use “iPhone 17 case” and “fits iPhone 17 Pro.”
Set Up Preorder or Notify-Me Flows
You can create preorder buttons on your online store or set up a subscription list. This allows you to email customers when your Apple iPhone 17 phone cases go live.
Also Read:
Launch First with Podbase
If you want to sell Apple iPhone 17 cases, Podbase has got you covered.
Image via Podbase
Early Access to Mockups
You can upload your Apple iPhone 17 case designs on Podbase before the official launch. This lets you create 3D mockups for store listings so you can stand out in your niche.
Fast Fulfilment in 24 Hours
Podbase offers 24-hour fulfillment in the UK, US, and across the EU. This speed helps you meet high product demand and win repeat buyers quickly.
Zero Inventory Risk with Made-to-Order Cases
Every case is made to order. You won’t need inventory, storage, or upfront bulk purchases.
This reduces your financial risk and allows you to test new Apple iPhone 17 designs. You can easily update listings or designs without making huge financial investments.
Final Thoughts
Every iPhone launch sparks a fresh wave of interest among buyers. The Apple iPhone 17 is no different.
As a print-on-demand seller, this means you need to position yourself fast. Use this launch window to sell, grow your brand, build loyalty, and boost visibility.
Stay ahead, stay ready, and ride the iPhone 17 momentum to your next big sales.
Also Read:
- How To Make Printables To Sell Online: And Make Money
- How To Sell Digital Art: Maximizing Earnings With POD Services
With Podbase, you stay flexible, fast, and ready for the next tech hype. Sign up now to get started.
Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
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