Top 10 Ecommerce Statistics You Must Know in 2025

To succeed in a print-on-demand business you need clear, actionable data. Insights that show which products are performing, the channels that are driving conversions, and how to gain a competitive edge.

That’s why knowing about the newest ecommerce statistics is important.

As a POD business owner, these latest ecommerce statistics help you understand buying habits, emerging platforms, key challenges, and more.

Let’s get straight to the numbers with our list of ecommerce statistics. 

But first, here are some basics to cover.

What is Ecommerce?

Ecommerce is simply you and your designs meeting buyers online, rather than face‑to‑face. In the simplest terms, it means selling your products online.

Whether you sell apparel and accessories or print-on-demand products like phone cases or digital art, ecommerce can help. It’s a store that never closes and runs by itself to generate income for you.

However, to stay ahead of the competition, you must update yourself on the latest ecommerce statistics and trends, which is what we’ll cover next.

10 Important Ecommerce Statistics You Should Know

Here’s our list of the most important ecommerce statistics for 2025.

1. The Explosive Growth of Global E-Commerce

Statista projects that global retail ecommerce sales will top $4.3 trillion by 2025. That shows there are more customers online than ever. 

Every dollar shift from in‑store to online is a chance for your designs to be discovered. With trillions of dollars changing hands on screens, you’re not selling into a niche market — you’re tapping into the main event.

Here’s what you can do:

• Scale Your Catalog Wisely: Focus on your top‑selling designs or niche collections that resonate with the biggest audiences.
• Optimize for Mobile: Test your store on smartphones and tablets; ensure your pages load quickly and buttons are thumb‑friendly.
• Invest in Reliable Fulfillment: Partner with print‑on‑demand services like Podbase that offer quick turnaround and real‑time order tracking.

2. How Many People Shop Online?

In 2024, over 2.7 billion people shopped online, and this number is expected to grow further in 2025.

That’s nearly a third of the world’s population clicking “add to cart” last year - and it includes your next customers. Here’s why this matters for your print‑on‑demand store and what you can do to tap into that massive audience.

• Tap on the tidal wave and sell to customers globally. Make sure you clearly disclose the shipping costs and show prices in local currencies to make this happen.
• Next, be authentic and unique. Zero in on the quirky subcultures and passions that fit your style, whether that’s retro gaming art or eco‑friendly slogans, and tailor your collections to niche audiences.

Also Read:

• Print on Demand Statistics That Matter (Infographic)
• Dropshipping Statistics: Key Trends & Industry Insights

3. The Number of Ecommerce Sites

There are over 28 million ecommerce sites globally, with almost 29% of them being Shopify stores. 

With over 28 million ecommerce sites live today, you're not just selling products — you’re fighting for attention. You need to think long and hard about what makes your POD products worth a second look.

Here are some tips you can follow to make your online store stand out.

• Design Matters: A clunky layout or slow load time? People will leave quickly. So, invest in a good store design.
• Product Photos Sell More Than the Product: Show it being used, worn, gifted — make it real.
• People Trust People: Customer reviews, user-generated content, and personal backstories build loyalty.
• You Don’t Need to be Everywhere: Find and choose the ecommerce platforms, such as Shopify or Etsy, your audience uses and focuses on.

4. US Ecommerce Sales

In the first quarter of 2025, total US ecommerce sales hit a high of $275.8 billion.

This is one of the ecommerce statistics that show the market potential that you can tap into. If you run a print-on-demand business or are planning to start one, now’s the time.

5. Mobile Commerce Growth

According to ecommerce statistics by Statista, mobile purchases will account for 63% of all online sales by 2028.

These ecommerce statistics aren’t just numbers; they’re a roadmap for how your POD store needs to evolve.

• Design for thumbs, not cursors. Shrink your menus, enlarge your “add to cart” buttons, and keep forms to a bare minimum.
• Speed is important. Compress images, use fast hosting, and ditch anything that slows your pages down.
• Enable one‑click checkout, so shoppers finish in a tap or two. Friction kills conversions faster on a phone.

Treat mobile as the primary channel because these ecommerce statistics prove it will be.

Also Read:

• Unique Business Ideas You Can Start
• Best Things to Make and Sell (That People Buy)

6. Ecommerce Adoption by Category

In the US ecommerce market, clothing leads with 43%, followed by shoes at 33% and food & beverages (excluding restaurant delivery) at 26%. 

These ecommerce statistics give you an idea of which categories are the most popular. You can introduce these categories into your POD business, if you don’t already have.

7. Leading Online Marketplace Worldwide

According to ecommerce statistics by Statista, Amazon is the biggest ecommerce site in the world, followed by Alibaba and Pinduoduo.

You can consider selling some of your signature products on popular marketplaces like Amazon, in addition to running your own POD store. This will help you reach a wider audience and create multiple revenue streams.

8. Average Ecommerce Conversion Rate

According to Shopify’s ecommerce statistics, the average conversion rate on Shopify stores is just 1.4%. 

Clearly, you need to up your game if you want to beat the average. Luckily for you, having a business where you sell custom products helps. You can offer unique designs for a range of products to make your brand stand out.

9. The Future of Shopping Is Digital

According to the latest ecommerce statistics by eMarketer, the share of ecommerce in total retail will grow to 23% in 2027 from 20.3% in 2024.

Clearly, the ecommerce industry will keep growing, and if you still haven’t joined the bandwagon, it’s time you do so.

10. Cart Abandonment Rates

According to Statista, here are the main reasons why buyers abandon their carts during the checkout process.

These ecommerce statistics show that maintaining price transparency and providing quick delivery is important for ecommerce sellers.

Also Read:

• Profitable Dropshipping Business Ideas You Can Start
• Build a Profitable Private Label Dropshipping Brand

Final Thoughts: + Summary: Top 10 Ecommerce Statistics

These ecommerce statistics paint a clear picture: ecommerce is expanding.

Your job? To make the most out of this booming sector and stand out with unique designs, flawless mobile checkout, and quick shipping.

If you want to run a POD business, partnering with a reliable service provider like Podbase can ensure high product quality and prompt deliveries. So, give it a try.