Top 10 Shopify Statistics You Must Know in 2026

Shopify is one of the top platforms for ecommerce businesses, especially print-on-demand (POD) brands - it makes it easy for millions of people to launch and grow online stores. To succeed, it helps to keep up with the latest Shopify statistics, because these numbers show how the platform is doing and where your opportunity is.

We’ve pulled together the most useful Shopify statistics for 2026 - covering market share, revenue, customer reach, store performance, and more - and translated each one into what it means for a POD seller. Here’s the at-a-glance view:

What is Shopify?

Shopify is a commerce platform that lets you sell online. Launched in 2006 to help small businesses and startups, it has grown to support large global brands too. Whether you’re selling t-shirts or digital products, Shopify helps you sell everywhere, and it works with POD platforms like Podbase, Printify, and Gelato to lower costs. In fact, Shopify hosts about 62.8% of all POD and dropshipping stores, so it’s the default home for this business model.

1. How Many Stores Use Shopify?

Shopify powers more than 9.6 million stores created all-time, of which about 5.6 million are currently active. The United States leads with roughly 55% of all Shopify stores, around 2.7 million. This shows Shopify’s importance for creators starting low-cost businesses - but also how competitive it is, since only about 24% of POD shops are still operating three years in. A focused niche is how you stand out.

2. Shopify’s Market Share

Shopify is the leader in the US ecommerce-software market. According to Statista, it powers about 30% of all websites that use online selling tools, and its global share sits in the high-20s percent. The visible Shopify branding on your store also helps build trust with customers - a real plus when shoppers are deciding whether to buy, and worth weighing when you choose an ecommerce platform.

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• How to Start a Shopify Store with Podbase: The Ultimate Guide
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3. Shopify’s Customer Base

Shopify statistics for 2026 estimate the platform will serve over 875 million customers, up from around 700 million a year earlier - a massive reach across online retail. For your print-on-demand business, that means more chances to connect with a wider range of buyers.

4. Popular Product Categories on Shopify

Shopify has over 528,255 fashion stores, making clothing and apparel the top category - which lines up with print-on-demand, since apparel is about 39.7% of the global POD market. It matches most print-on-demand products like custom tees, hoodies, and hats. To win, you need unique designs that speak to a specific audience: think fandom themes, pop-culture references, minimalist art, and custom name prints.

5. Shopify Revenue Growth

Shopify’s Q1 2026 revenue reached about $3.17 billion, up 34% year over year, with merchants clearing $101 billion in gross merchandise volume (up 35%) - extending a multi-quarter streak of strong growth. A thriving, well-funded platform means better tools and customer experiences for your POD business. The flip side: with margins tight across the platform, Podbase sellers can earn up to 100% higher profit margins than on other POD providers.

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6. Number of Shopify Stores in the USA

The US is home to about 2.7 million Shopify stores, making it the most concentrated market - likely thanks to a strong online-shopping culture and appetite for custom products. Focusing on a niche, offering high-quality products, and providing fast delivery can help you stand out.

7. Average Shopify Store Revenue

The average Shopify store makes about $1,579 per month. Top print-on-demand stores earn far more, and many new sellers use that number as a starting goal. You can make more profit through custom designs, repeat business, and upselling - identity-driven products help, since 1 in 5 buyers pays at least 20% more for something custom.

8. Shopify Plus Usage

Over 74,000 stores now run Shopify Plus (up from around 60,000 a year earlier), with tens of thousands based in the US. For high-growth print-on-demand businesses, Plus handles large sales volumes and offers advanced store features.

Also Read:

• The Best-Selling Print-On-Demand Products
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9. Shopify Mobile & Traffic Insights

Mobile now drives the majority of Shopify activity: about 79% of Shopify traffic comes from mobile devices, even though desktop still tends to convert at a higher rate. (Earlier reports that flipped this - claiming 75% desktop - are out of date.) The takeaway is clear: your print-on-demand site must load fast, be easy to navigate on a phone, and offer quick checkout.

10. Number of Apps on the Shopify App Store

Shopify offers more than 17,000 apps - up from around 16,000 - spanning dropshipping, marketing, and customer service. These tools let you improve product previews, manage orders, and automate work, helping a small store compete with bigger ones.

FAQ

1. How many Shopify stores are there in 2026?

Shopify powers about 5.6 million active stores worldwide in 2026, with more than 9.6 million created all-time. The United States accounts for roughly 55% of them, around 2.7 million stores. That scale shows huge reach for sellers, but also intense competition, which is why a focused niche and strong fulfillment matter.

2. What is Shopify’s market share?

Shopify holds roughly 30% of the US ecommerce-software market in 2026, making it the clear leader among online selling platforms, according to Statista. Globally its share sits in the high-20s percent. That dominance means buyers recognize and trust Shopify-powered checkouts, a small but real advantage when you are building a new store.

3. How much does the average Shopify store make?

The average Shopify store earns about $1,579 per month, though top print-on-demand sellers earn far more. New sellers often treat that figure as a starting goal. You can beat it with custom designs, repeat business, upselling, and higher-margin products rather than competing purely on price.

4. Is Shopify good for print-on-demand?

Yes. Shopify hosts about 62.8% of all print-on-demand and dropshipping stores, and it integrates with POD providers like Podbase to automate everything from product design to delivery. You get a trusted storefront and traffic tools, while your fulfillment partner handles printing, packing, and shipping with no inventory.

5. Is most Shopify traffic mobile or desktop?

Most Shopify traffic is mobile: roughly 79% of visits come from mobile devices in 2026. Desktop still tends to convert at a higher rate, so the gap between mobile traffic and mobile sales is real. For POD sellers, a fast, mobile-first store with quick checkout is essential to capture that majority audience.

6. How many apps are in the Shopify App Store?

The Shopify App Store offers more than 17,000 apps in 2026, covering marketing, fulfillment, dropshipping, customer service, and more. The right apps let a small print-on-demand store automate tasks and compete with larger brands, improving product previews, order management, and the overall customer experience.

Conclusion

Shopify statistics for 2026 show it’s still a top pick for online selling, with about 5.6 million active stores, roughly 30% US market share, 875M+ customers, and strong revenue growth. Fashion remains the leading category, especially custom t-shirts and other print-on-demand products, and with most visits now on mobile, a fast mobile-first store is a must. Use these numbers to shape your 2026 strategy - then pair your Shopify storefront with on-demand fulfillment so every visit can become a sale. Sign up with Podbase today and create an account to run your print-on-demand business with ease; it connects with Shopify to automate your workflow from design to delivery.