Reddit is a social media platform where people discuss their favorite topics within small, dedicated communities. This is also a great place to look for new product ideas.
This helps print-on-demand (POD) and ecommerce brands access potential customers directly. You’ll learn what products or designs they’re excited about, so you can create items that match their interests.
But to use Reddit to market your POD products, you must first learn where your audience is. That’s why Reddit statistics are important. They help you focus your marketing on the right people.
With this data, you’ll know what’s trending, what people care about, and how to reach them. Before we dig into the numbers, let’s first learn what Reddit is.
What Is Reddit?
Reddit is a social platform where users join communities to share news and stories and ask questions. Each community is called a “subreddit” and focuses on a specific topic or interest.
You’ll find subreddits about virtually anything, from games and movies to comics and politics. Users post content, and others can upvote, downvote, or comment on them.
This voting system helps the most popular and useful posts rise to the top. Reddit is also known for honest conversations and in-depth discussions.
1. Reddit Monthly Users
In January 2025, Reddit stats showed that its monthly visitors skyrocketed to 2.2 billion. For print-on-demand business owners, these Reddit growth statistics mean more potential customers can discover your products.
You can join the right subreddits to show that your brand is a reliable source of information. This puts your brand in front of millions of active users who will eventually be interested in your business and its offerings.
2. Reddit Daily Active Users
In Q1 2025, there were 108.1 million daily active Reddit users. People use the platform daily for browsing hot topics, commenting, and sharing content. Reddit statistics show that there’s a high chance that these people can see your products.
However, it doesn’t work like magic. It still takes time. You’ll start by engaging with other people’s posts to connect with members. Eventually, they’ll know you and support your business.
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3. Reddit Demographics: Gender
Statistics about Reddit as of late 2024 revealed that 59.8% of its users are male. This may affect how you market your products on the platform. If your POD store mainly targets men, Reddit might be a great place to promote.
If you have business ideas for women, you should find subreddits where they’re active. Understanding the gender split helps you design your ad messages to fit the right audience.
4. How Popular Is Reddit?
Reddit facts indicate that its ads can now reach nearly 11% of global internet users. This is a huge opportunity to promote niche products like tech accessories to highly engaged audiences.
This means POD sellers can advertise custom products to people who are already interested. That’s because you can target specific topics and communities with Reddit.
5. Number of Active Reddit Communities
Reddit user statistics in 2025 recorded over 100,000 active communities. Members set the tone and guidelines for interaction. Also, volunteer moderators manage each subreddit to keep discussions focused and filter out spammy promotions.
Conversations are genuine, so members are more likely to trust product recommendations.
This is important for POD brands because you can’t just drop product links and expect results. You must contribute meaningfully by answering questions and giving advice. Over time, your brand will become a valued member of the community.
6. Number of Posts and Comments on Reddit
According to Reddit statistics, the platform has over 22 billion posts and comments. This shows that its communities are active and engaged. There are endless opportunities to learn what customers want.
You can explore these discussions to spot trends or market gaps. You can also join conversations, share insights, and build brand visibility.
7. Reddit Demographics: Age
According to 2024 Reddit statistics, 46% of its US audience is aged 18 to 29. This makes it perfect for youth-driven print-on-demand products like hoods, t-shirts, phone cases, and tote bags.
Based on these facts about Reddit, this platform is where you should be if your business targets Gen Z and younger millennials. Design products that resonate with them.
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8. How Many Subreddits Does Reddit Have?
With 100,000+ active subreddits, there’s a community for almost every hobby. For POD sellers, this means there’s also one for nearly every print-on-demand niche. This makes it easier to find highly targeted audiences who are eager to find unique products.
When you join relevant subreddits, you’ll learn their preferences and position your brand in their community.
9. Average Time Reddit Users Spend on the App
Recent mobile Reddit statistics found that US users spend an average of 25 to 30 minutes per day on the platform. This means there are more chances for users to see your posts or ads.
You can also build deeper connections since Reddit users stay longer and participate actively.
10. What Are the Most Popular Subreddits?
Reddit statistics rank the r/funny subreddit as the most popular, with 66 million members. While it focuses on humor, it shows the power of viral content. Information can spread fast on Reddit.
Posting funny ideas or memes can help you gain attention from potential customers. Besides r/funny, you can find large subreddits like r/AskReddit, r/gaming, and r/worldnews.
Final Thoughts + Summary: Top 10 Reddit Facts You Must Know in 2025
Reddit statistics in 2025 have shown that this platform is a great way for your POD business to gain new customers. It’s proven to be more than just for banters and funny memes; it’s a platform for business opportunities.
With more than 100 million daily active users and 100K active communities, you can get real marketing insights. This provides print-on-demand sellers a lucrative way to find product ideas, test new designs, and connect with high-interest audiences.
Reddit’s audience is diverse, with users gathering based on interests and demographics. This data helps you focus your marketing on the right groups. It also ensures your products reach people who are most likely to engage and buy.
Now, we’ve given you a rundown of the top Reddit statistics for 2025. It’s your turn to use these insights to grow your business effectively.
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Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
