eBay started in 1995 as an online auction website, but it has grown to become a global marketplace. While auctions still happen, most products now sell at fixed prices, which is easier for sellers.
Print-on-demand (POD) businesses grow fast on eBay because it reaches buyers worldwide. Unlike Amazon or Etsy, eBay gives more control over pricing and listing formats (auctions vs fixed price).
But to succeed on eBay, you need to understand what’s selling and where the demand is. That’s why eBay statistics are so important. They help you identify profitable niches and create effective marketing strategies.
This guide showcases the eBay statistics that you need to grow your business in 2025.
What is eBay?
eBay is a website where people buy and sell new or used items. You can sell products in many categories, from electronics and industrial equipment to print-on-demand products.
For POD sellers, eBay helps them reach customers looking for custom products. The ecommerce platform is easy to use and trusted by millions of people. That’s why many small businesses and creators choose to sell on eBay.
Now, let’s talk about eBay statistics 2025 and what it means for your POD business.
1. Number of eBay Users
eBay statistics revealed a total of 134 million active users on the platform. This shows the number of people who regularly browse and buy products on the platform. And they may also be searching for POD products.
In fact, these eBay facts confirm that eBay is a strong competitor to platforms like Amazon. Whether you’re selling custom wall art or tech accessories, you can reach your target audience on eBay.
2. eBay’s Revenue
Based on eBay's stats for Q1 2025, the platform achieved $2.6 billion in revenue. This indicates that eBay is a profitable website for making money online.
For POD sellers, these eBay statistics tell one story: the platform is attracting serious buyers. These people are willing to spend money, making it worth your effort on the platform.
More so, eBay is always working to make its website better, ensuring the efficiency of transactions. In 2024, it added AI tools for sellers to improve product research and image quality. This helps sellers create better listings and sell more.
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3. In how many markets does eBay operate?
eBay growth statistics show that the platform operates in over 190 markets. This means you can sell to buyers in different countries, not just your local area. This is great for POD sellers in profitable niches like tech tools, pet products, and fashion.
You can sell to people who are interested in your products, no matter where they live. Selling globally also helps you avoid losing sales if your local market slows down.
4. Number of eBay Listings
In the second quarter of 2025, eBay recorded 2.4 billion product listings. These eBay statistics show how huge and active the site is. That means there are lots of chances to sell your stuff, but there’s lots of competition too.
You can sell countless types of print-on-demand products in various niches. But you need to make your product listings stand out. With AI tools for print-on-demand, you can optimize keywords, generate product images, and set competitive prices.
Even though eBay gets a lot of traffic, you must still promote your products to get sales.
5. eBay’s Revenue from International Markets
eBay statistics point out that 49% of the platform’s revenue comes from international markets. This shows strong demand from buyers outside the US. So, if you only sell locally, you’re missing half the potential market.
eBay supports global sales with payment options and shipping programs. You can accept payments in different currencies and ship worldwide easily.
These features allow you to manage international orders. Therefore, you can expand your print-on-demand business globally on eBay.
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6. The Number of eBay’s Sellers
According to eBay statistics 2024, there are about 17.6 million active sellers on the platform. Out of these, 31% are based in the US, while the rest are spread across global markets.
So, your POD business can target regions with less direct competition. Everything boils down to positioning your products. You can target underserved markets or create more unique designs.
Also, with search engine optimization, your products will appear more on customers’ feeds. This involves adding relevant keywords to image files, product titles, and descriptions.
7. The Number of eBay’s Downloads
In Q1 2025, eBay statistics reveal that the app was downloaded 2.7 million times. This means every eBay store should be mobile-responsive. That’s because many buyers browse and purchase items directly from their phones.
For POD sellers, this means your product listings must be mobile-friendly. You should have clear images, short descriptions, and easy navigation. Overall, your listings should load fast and look appealing on various screen sizes.
Final Thoughts: + Summary: Top Ebay Facts You Must Know in 2025
eBay statistics in 2025 highlight the platform’s profitability for print-on-demand businesses. With 134 million active users and operations in over 190 markets, eBay offers unmatched reach.
This can help small businesses target the best print-on-demand niches and global audiences. The platform’s $2.6 billion revenue in Q1 2025 shows it continues to attract buyers. However, with 17.6 million active sellers, standing out requires strategy.
From these eBay statistics, you can see that nearly half of eBay’s revenue comes from people buying and selling in other countries.
This shows that selling worldwide can be really valuable. Now that you know these facts about eBay, it’s a good time to start planning your next steps.
Start by finding profitable niches and then optimizing your product listings. Selling on an ecommerce platform like eBay means you should come ready to beat the competition.
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- How to Start a Shopify Store with Podbase: The Ultimate Guide for Success
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- Reddit Statistics 2025: Key Insights for POD & Ecommerce
Podbase makes it easy to create, manage, and fulfill custom products with no upfront costs. You can connect your online store and list your designs. We’ll handle your production within 24 hours after ordering.
We also handle international shipping for you at an affordable cost. Start scaling your eBay business today with Podbase’s reliable print-on-demand services.
Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
