For print-on-demand (POD) business owners, social media is a great way to get noticed, talk to customers, and sell more products. Rather than spending heavy on marketing, they can get their social media strategy right and reach the target audience in a few days.
Knowing the most popular social media platforms can help you decide where to spend your time and money. In this report, we’ll break down the most popular social media platforms in the US 2025 by global user count.
Top social media platforms:
- Facebook - 3,070 million
- YouTube - 2,530 million
- Instagram - 2,000 million
- WhatsApp - 2,000 million
- TikTok - 1,590 million
- WeChat - 1,380 million
- Telegram - 950 million
- Messenger - 947 million
- Snapchat - 850 million
- Douyin - 766 million
What is a Social Media Platform?
A social media platform is a website or app where people can post, share, and talk. You can post things like text, pictures, videos, or even go live. Some popular platforms are Facebook, Instagram, TikTok, YouTube, and X (formerly Twitter).
Top 10 Most Popular Social Media Platforms in the US (2025)
Here are some of the top 10 most popular social media platforms in the US and globally.
1. Facebook
User count: 3.07 billion
Facebook remains the most popular social media platform in the US, and people of all ages use it. It’s a high-traffic ecommerce platform where you can sell unique and customized print-on-demand (POD) products.
2. YouTube
User count: 2.54 billion
YouTube is a great place to show off your products using videos. POD companies can make videos that show product demos, unboxing videos, and how they made their designs.
3. Instagram
User count: 2.0 billion
Instagram is great for showing off your products with photos and videos. Since Instagram is all about visual content, it works really well for all the profitable business niches like fashion, home decor, and cool tech accessories.
4. WhatsApp
User count: 2.0 billion
WhatsApp is becoming more popular for businesses to talk to customers. It’s majorly used for sending product updates directly to customers. You can also stay in constant touch with customers after they buy from you.
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5. TikTok
User count: 1.59 billion
TikTok is the go-to platform for reaching Gen Z and Millennial shoppers. Short and creative videos allow POD sellers to highlight best selling products, share behind-the-scenes content, or jump on trends. These videos can easily go viral and bring in views.
6. WeChat
User count: 1.38 billion
WeChat is the most popular social platform in China. It lets people send messages, pay for things, and shop all in one place. Even though not many people in the U.S. use it, it’s very helpful for print-on-demand businesses that want to sell to customers in other countries.
7. Telegram
User count: 950 million
Telegram is a growing platform for community building and direct customer engagement. POD entrepreneurs can use Telegram to build exclusive subscriber groups and share product drops.
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8. Messenger
User count: 947 million
Messenger, Facebook’s companion app, remains relevant for one-to-one customer communication and chatbot automation. It’s useful for retargeting users who’ve interacted with Facebook or Instagram ads.
9. Snapchat
User count: 850 million
Snapchat is popular among Gen Z and millennials. It doesn’t have a lot of shopping features, but is great for advertising your product. POD brands can use Snapchat to create fun, trendy campaigns or filters.
See how Rituals combined video and AR to drive 76M+ impressions and resulting in brand growth.
10. Douyin
User count: 766 million
Douyin is China’s version of TikTok. If you already make videos for TikTok, you can use some of the same videos on Douyin to reach people in China without much extra work.
Also Read:
- What Are White Label Products? (+ How to Sell Them in 2025)
- Top 10 YouTube Statistics You Must Know in 2025
Final Thoughts: + Summary
If you sell print-on-demand (POD) products, using the most popular social media platform can help more people see and connect with your brand. Facebook helps you reach lots of people and target the right audience.
YouTube lets you build trust by sharing videos, while Instagram is great for showing off your products with stylish photos. TikTok is perfect for fun, short videos.
Other apps like WhatsApp, Messenger, and Telegram are good for talking directly with customers. Douyin and WeChat are popular in other countries, and they support niche growth.
Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
