Canva has become one of the most popular design tools today, and it’s clear why. It helps print-on-demand (POD) creatives and business owners like you create great visuals without any design experience.
To get the most out of Canva, you need to know the latest Canva statistics. These numbers show you what’s trending, what works, and how you can stay ahead.
In this guide, we’ll discuss newly updated Canva stats and explain what they mean for your print-on-demand business.
What is Canva?
Canva is an easy-to-use online design platform that lets you create professional designs. Whether you want to create a phone case design, social media ad, or printables, Canva offers:
- Millions of ready-made templates
- Various fonts, photos, and icons
- AI tools
- Brand kits for consistency
- Team collaboration features
- Direct publishing to social media
If you’re a print-on-demand seller, you don’t need to hire a professional designer. Canva lets you design high-quality mockups for your best-selling POD products quickly and affordably.
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1. Total Number of Canva’s Users
As of 2025, 220 million people worldwide use Canva every month. In 2024 alone, more than 1.16 million people in the U.S. downloaded Canva’s photo and video editor.
The growing number of users shows that Canva is a reliable and trustworthy design platform. You can confidently design your products and marketing materials, knowing they match modern expectations.
But more users also means higher competition. So, your designs must stand out from countless others to grab your audience’s attention.
Don’t just use the same templates as everyone else. Add your own style and brand personality to make your work unique.
2. Canva Users By Country
The United States has the most Canva users, making up 14.38% of all the platform’s traffic. Brazil comes next at 11.92%, and Indonesia follows with 5.9%.
These Canva user statistics tell you that the U.S. is a key market for designers, marketers, and business owners. If you’re selling phone cases, laptop cases, or digital products, focus on designs and styles that are popular in the U.S.
But don’t stop there. Brazil and Indonesia are growing fast. That means you can reach even more people internationally with unique designs.
3. Total Number of Designs Created on Canva
Since Canva started in 2013, people have made over 30 billion designs using the platform. These Canva statistics show just how much designers, marketers, and POD business owners rely on the platform to create content.
If you can create original and on-trend designs, there’s a lot of room to run a profitable POD business. Start by exploring popular design trends and themes on Canva to spark ideas for your POD products.
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4. In How Many Countries Does Canva Operate?
Canva operates in over 190 countries globally and supports more than 100 languages. These Canva statistics present an opportunity to expand your POD business internationally. You can tap into profitable print-on-demand niches with designs that align with different cultural preferences worldwide. Once you have your designs, you can sell them on platforms like Etsy or WooCommerce.
Partnering with reliable POD services makes it even easier to deliver your custom-designed products worldwide.
The best part?
You can start your online store without worrying about inventory or shipping costs. Your partner handles everything from production, printing, and fulfillment. All you need to do is create unique designs using Canva.
5. Number of Paying Canva Customers
Canva has 16 million paying subscribers using Pro, Teams, or Enterprise plans. Paid plans include more advanced features that allow creators to design better mockups and content. With paid plans, they can access tools like:
- Background remover
- Magic Resize
- Premium stock photos, videos, and music
- Brand Kit (upload fonts, logos, brand colors)
These facts about Canva reveal that you’re competing against sellers who use pro tools to improve their creations. To keep up, consider upgrading to paid plans to create print-on-demand designs that outperform others in the marketplace.
6. What is Canva’s Revenue?
According to a previous source, Canva makes an impressive $2.5 billion in revenue every year. In 2024, its AI photo and video editor app earned over $8.5 million in the United States.
These Canva growth statistics signal that the platform is stable and will continue flourishing. A healthy revenue stream will also allow Canva to invest in new features and improvements.
The new tools can help you create better designs for your products more quickly. This way, you can stay competitive, save time, and test new ideas.
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7. Canva Demographics by Age
Approximately 31% of Canva users are between 25 and 34 years old. This age demographic represents millennials and Gen Zs who are highly active online and value personalized, stylish products.
These Canva statistics reveal an opportunity to create POD products and designs that resonate with this demographic’s interests. You can also target this specific age range when marketing your business online.
8. How Many Templates Does Canva Contain?
Canva offers over 4.5 million templates. From business cards and product mockups to social media posts and Etsy banners, there’s a template for everything.
These pre-made templates provide a great head start, helping you save countless design hours.
Just remember to change fonts, colors, and layouts to fit your brand identity and products. Also, don’t rely too heavily on popular templates, as many other creators are using them too.
9. Canva’s Market Share
Since Canva controls 12.47% of the worldwide graphics software, a report reveals that the platform’s value stood at $32 billion in 2024.
These statistics about Canva show that more creators trust Canva and choose it over other design platforms. It’s a chance to use Canva’s tools to start your POD business and grow it with unique, on-demand designs.
10. Number of Canva Employees
In 2024, Canva had approximately 5,500 employees worldwide. The Philippines' team was one of the largest, with 900 employees.
These Canva statistics suggest that the platform has a large and diverse team with various skills and talents. This means Canva will offer more innovative features, stronger integrations, and quicker customer support.
You can then utilize the tools and support to streamline the design process and grow your brand.
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Final Thoughts: + Summary: Top Canva Facts You Must Know in 2025
The most recent Canva statistics show just how powerful the platform has become. It has over 220 million monthly users, 30 billion designs, and millions of ready-made templates.
Canva is especially popular in the U.S., Brazil, and Indonesia, and its large, global team means the platform will keep getting better. For POD creators and business owners, these Canva statistics reveal multiple chances to grow.
But to stand out, you need to be strategic. Use Canva’s tools to create original, personalized designs that attract more customers and drive sales.
Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
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