You’ve set up your store and found your perfect niche. Now, get ready for the biggest shopping event of the year, the Black Friday sale!
Every ecommerce retailer knows the rush: orders pouring in, profits rising, and carts overflowing. So, when is Black Friday 2025 date, exactly?
In 2025, every seller’s peak season kickoff will take place on Friday, November 28. Cyber Monday follows on December 1, kicking off a full Cyber Week of deals.
Shoppers can expect massive deals and flash sales during this season. For retailers, it’s a golden opportunity to capture new customers and capitalize on record-breaking orders.
Knowing the Black Friday 2025 date and preparing for it is crucial. It helps you plan stock, campaigns, and marketing strategies early. Whether you shop for deals or run an online store, this guide covers everything you need.
Let’s talk about the history, trends, and how to win this holiday shopping season.
What Is Black Friday?
“Black Friday” has an interesting origin story, going back to the 1960s. That was when Philadelphia police used the term to describe post-Thanksgiving chaos.
Crowds flooded the streets, causing traffic jams and long shifts for officers. This happened the day after Thanksgiving.
Retailers didn’t like the negative meaning at first. They tried calling it “Big Friday” instead. But the name “Black Friday” stuck and spread nationwide.
By the 1980s, stores embraced it completely.
What changed? Retailers had succeeded in rebranding Black Friday. Now, it was a positive day filled with doorbuster deals and massive sales.
Today, Black Friday is a global shopping tradition. It marks the start of the holiday buying season and is known for generating record-breaking revenue each year.
According to Adobe Analytics, U.S. shoppers spent $10.8 billion online on Black Friday 2024.
Here’s why Black Friday matters:
- Kicks off the biggest shopping season across the U.S. and beyond
- Offers heavy discounts on electronics, toys, and home goods
- Online traffic surges, especially for mobile and social commerce
For online and print-on-demand (POD) sellers, Black Friday is the ultimate sales season. High demand for custom gifts and items makes it a prime opportunity to boost revenue.
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When Is Black Friday 2025?
So, just when is Black Friday 2025? It falls on November 28, 2025. This day comes the day after Thanksgiving in the United States.
The date changes each year because Thanksgiving is always on the fourth Thursday of November. Since November has 30 days, Thanksgiving can be as early as November 22 or as late as November 28.
Here are the key dates for 2025:
- Thanksgiving: Thursday, November 27
- Black Friday: Friday, November 28
- Small Business Saturday: Saturday, November 29
- Cyber Monday: Monday, December 1
- Giving Tuesday: Tuesday, December 2
Knowing these dates early helps you plan for product marketing and stock.
When Is Cyber Monday 2025?
Cyber Monday 2025 is on December 1. This event always comes three days after Black Friday.
Cyber Monday focuses on online shopping. It’s especially popular for electronics and tech items.
Many brands extend their sales through Cyber Week, keeping deals going until Friday. This gives shoppers more time and sellers more chances to make sales.
For many online stores, Cyber Monday brings bigger sales than Black Friday. In 2024, online shoppers spent a record high $13.3 billion during Cyber Monday, according to Adobe.
Black Friday vs Cyber Monday
Both days are important, but have different focuses:
- Black Friday: Has a mix of in-store and online deals. Physical stores often offer special doorbuster sales for limited times.
- Cyber Monday: Mostly online, with bigger discounts on tech and electronics. Online sellers offer better prices since they don’t have physical store limitations.
Now, both events blend into Cyber Week, lasting almost seven days. This gives shoppers more time to find great deals.
What to Expect From Black Friday 2025
The Black Friday 2025 sale will start earlier than ever. Big stores like Amazon, Target, and Walmart begin their sales by late October, even before Halloween.
Early Black Friday sales help shops spread out customer demand and build excitement. Many shoppers like this because they can avoid crowded stores. Indeed, most shop from home during these sales.
In 2024, the average Black Friday discount was about 38% at big stores. Expect similar or bigger discounts in 2025, especially on electronics and home items.
The most popular items usually are:
- Electronics like laptops, TVs, and smartphones
- Toys and games for holiday gifts
- Clothes, shoes, and accessories
- Home goods and kitchen appliances
These items often have the best deals because many people buy them for the holidays.
Online shopping will keep leading Black Friday sales. Adobe found that over half (54.5%) of online holiday shopping in 2024 was done on mobile phones.
Social media sites like TikTok and Instagram will likely bring more shoppers to stores. This presents businesses a good chance to try bundle deals and upsells.
Shoppers also want faster shipping and easy returns.
More people use buy now, pay later (BNPL) and buy-online-pickup-in-store (BOPIS) options. These let customers shop online but get their items quickly or spread payments out.
These choices give buyers more control and make shopping easier.
Black Friday 2025 will help physical and online stores get more attention and make more sales.
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How Black Friday Impacts E-Commerce and POD Sellers
Black Friday brings big business for online sellers and print-on-demand (POD) businesses.
On Black Friday 2024, website visits rose by up to 65% compared to regular Fridays. This means millions of shoppers hunt for deals.
On Black Friday 2025, buyers will want personalized gifts, clothes, and unique home items. POD sellers can meet this need with flexible product choices and fast delivery. Indeed, a key benefit of POD is its flexibility.
Unlike regular stores, POD shops don’t need to buy lots of stock upfront. They print designs only when an order comes in, then ship directly to buyers. This makes it easier to handle big sales during busy seasons.
Custom products sell well during holidays because people want special, thoughtful gifts. Items like custom mugs, tech accessories, t-shirts, and wall art do very well.
If you want to start an online store without money, this season is a good time. High demand helps lower startup barriers and marketing costs.
Black Friday Sales Strategies for Entrepreneurs
Success on Black Friday 2025 means more than just offering discounts. E-commerce and POD sellers can use these strategies to get noticed.
- Launch Deals Sooner: Start limited-time deals in late October or early November. Early promotions help you test what works and catch customers who shop early. This builds excitement before the main sale day.
- Promote Heavily on Social Media: Use TikTok, Instagram, and Facebook ads to show off your seasonal products. Mix up regular posts with social media monetization tactics. This helps build trust, share reviews, and get wider reach.
- Leverage Urgency-Driven Marketing: Add countdown timers, low-stock alerts, or flash sales to your site. These create pressure that pushes customers to buy now instead of waiting.
- Segment Email Campaigns: Send personalized offers to different groups like past buyers, new subscribers, and people who left items in their cart. Tailored emails lead to more sales because customers see deals that fit their interests.
- Bundle Products for Greater Value: Create bundles like a mug and hoodie or phone cases with ring holders. Present these as easy gift choices. Bundles raise the average order size and give shoppers the feeling of getting a good deal.
- Offer Flexible Shipping Guarantees: Show clear cut-off dates for holiday delivery and offer premium shipping options. Highlight reliable shipping partners and delivery times. Shoppers buy more when they trust items will arrive on time.
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Global Black Friday 2025 Dates and Trends
Black Friday 2025 happens on Friday, November 28. It’s now global, with countries from the U.S. to Europe, Latin America, and Asia-Pacific joining in.
Here are key trends for e-commerce and POD sellers:
- Earlier and Longer Sales Periods: Black Friday is no longer just one day. In Europe, Asia, and Latin America, stores hold “Black November” or week-long sales. Plan your campaigns early and keep your offers visible for longer.
- Mobile and Social Commerce Growth: More shoppers buy through TikTok, Instagram, and local apps. Make sure your product displays work well on mobile. Create content that encourages quick sharing on social media.
- Localization of Offers: Shoppers outside the U.S. want deals made for their markets. Adjust your product designs, currencies, and shipping to fit local needs. This builds trust and helps sales.
- Focus on Value and Sustainability: Price is important, but buyers also want brands that care about the environment. Offer sustainable POD items like organic clothes or reusable goods to attract more customers.
These trends show the need for flexible and global strategies. Tailor your campaigns by region and platform to grow with the rising global demand.
Conclusion
When is Black Friday sale 2025? November 28, 2025 — and it promises record sales, both in stores and online. For sellers, it’s the ultimate chance to launch new products or scale existing ones.
With Podbase, you can design, list, and sell custom products shoppers want, without upfront costs. Create designs your customers love, price them competitively, and start selling this Black Friday 2025.
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Saulius Meilutis is the CEO of Podbase, helping creators and entrepreneurs monetize their ideas with print-on-demand. He shares insights on eCommerce, growth, and building lean online businesses.
