Podbase Glossary

3D puff embroidery is a unique embroidery technique that adds a three-dimensional effect to any embroidery design. It uses a foam underlay that’s cut to the shape of the design and added as an extra layer to the fabric. The embroidery machine then stitches over the foam piece, causing the design to lift and create a puffed effect.

A/B testing is a process of comparing two versions of a webpage, email, or other marketing assets to determine which version performs better. Also known as split testing, A/B testing involves randomly dividing your target audience into two groups and showing each group a different version of your asset.

Abandoned cart emails are automated messages sent to online shoppers who have added items to their shopping cart but did not complete the checkout process.

Accessories are items that are worn or carried as a complement to a person’s outfit.

Add-ons in eCommerce refer to additional features, functionalities, or services that can be added to an existing online platform or website to enhance its performance and capabilities.

Advertising is a marketing strategy that involves promoting a product, service, or brand through various media channels to target audiences, with the goal of creating awareness, generating interest, and driving sales.

Benchmarking is a business process that involves comparing and analyzing the performance of a particular process, product, or service according to recognized standards, best practices, or competitors. It’s a continuous and systematic process that helps organizations identify performance gaps and opportunities for improvement.

A bestseller is a product that has achieved significant sales and popularity, often ranking at the top of sales charts or lists.

Black Friday is a popular shopping event that takes place on the day after Thanksgiving in the United States. It marks the beginning of the holiday shopping season and is often considered the busiest shopping day of the year.

Bounce rate refers to the percentage of single-page sessions on a website, where a user visits a landing page and then leaves without interacting with any other pages on the same site.

Brand equity is the intangible value that a brand brings to its products or services. It combines positive and negative perceptions, emotions, and attitudes associated with the brand.

A call-to-action, or CTA, is a prompt that encourages users to take a specific action, such as clicking a button, signing up, or making a purchase.

A carbon footprint is the total amount of greenhouse gases, especially carbon dioxide, that are released into the atmosphere as a result of human activities.

A carrier in logistics is a company or individual responsible for transporting goods or passengers from one location to another.

A checkout page is the final step in the online shopping process where customers confirm their selected products, enter their contact and payment details, and complete the purchase.

Churn rate refers to the percentage of customers who stop doing business with a company during a specific period.

Direct marketing is a strategy that involves reaching out to a specific audience with personalized messages, offers, or promotions to encourage a measurable response.

Direct-to-garment (DTG) printing is a digital printing process that applies ink directly onto fabric using a specialized inkjet printer.

Dots per inch (DPI) is a unit of measurement used to describe the resolution of printed images and digital files. It indicates how many individual dots of ink or pixels appear within a one-inch space.

Discount badges are visual tags displayed on product cards to highlight promotional pricing and limited-time offers.

Down-selling is a sales technique used to offer customers a lower-priced alternative when they show hesitation about purchasing a more expensive item.

‍Eco-friendly, short for environmentally friendly, refers to actions, products, or practices that are designed to minimize harm to the environment.

Ecommerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It involves online platforms, websites, or mobile apps where transactions are completed digitally, allowing customers to shop from anywhere at any time.

‍Email marketing is a digital strategy that involves sending targeted emails to a group of subscribers or customers to promote products, share news, or build relationships.

‍Embroidery in on-demand manufacturing refers to the process of stitching custom designs directly onto fabric using a digital embroidery machine. It begins with converting artwork into a digital embroidery file, which guides the machine as it applies colored threads to garments like hats, jackets, shirts, and bags.

‍Embroidery digitization is the process of converting artwork or designs into a digital embroidery file that can be read and stitched by an embroidery machine.

Fixation Agent (Pretreat)

‍A flash sale is a short-term promotional event where businesses offer select products at significantly reduced prices for a limited time.

Free-on-board (FOB) is a shipping term used in international trade to define the point at which ownership and responsibility for goods transfer from the seller to the buyer.

Fulfillment in ecommerce and logistics refers to the complete process of receiving, processing, and delivering customer orders. It begins when a customer places an order online and ends when the product is successfully delivered to their doorstep.

‍Full-bleed is a printing technique where the design, background, or image extends completely to the edge of the printed material, leaving no white margins or borders after trimming.

Greenwashing is a deceptive marketing practice in which companies exaggerate or falsely claim the environmental benefits of their products, services, or operations.

Gross margin, also known as gross profit margin or gross margin ratio, is a financial metric that shows the percentage of revenue a company retains after subtracting the cost of goods sold (COGS).

Growth hacking is a marketing and business development approach that focuses on rapid, cost-effective growth by using creative strategies, data-driven decisions, and digital tools. It combines product development, marketing, and analytics to acquire and retain customers with minimal resources.

A hard bounce email is a permanent failure that occurs when your message is rejected by the recipient’s mail server.

A heat press is a specialized machine used to apply heat transfers onto various materials like t-shirts, hoodies, caps, tote bags, and more.

Heat transfer is a printing method that uses a combination of heat and pressure to apply a design or image onto a material such as fabric, mugs, or phone cases.

Information architecture (IA) refers to the process of organizing, structuring, and labeling content on a website to enhance usability and support a seamless user experience.

Integrations refer to the process of connecting different software systems, tools, and applications to enable seamless data sharing, automation, and functionality across platforms.

Intellectual property (IP) refers to intangible creations of the mind, such as inventions, designs, written content, artwork, logos, trade secrets, and product concepts.

Margin refers to the difference between the cost of producing a product and the price it’s sold for. It’s a key figure that shows how much profit a business makes on each sale.

Printing is the process of transferring text, images, or patterns onto a surface like paper, fabric, or plastic.

A shopping cart is a vital feature of any ecommerce website that allows customers to browse, select, and purchase products or services online. Much like a cart in a brick-and-mortar store, an online shopping cart holds items shoppers want to buy while they continue exploring the site. It calculates totals, applies taxes or discounts, and guides users through checkout and payment.

Social media marketing is a digital strategy that uses platforms like Instagram, TikTok, Pinterest, and Facebook to promote a brand, product, or service. It’s designed to increase brand awareness, connect with target audiences, and drive traffic or sales by sharing engaging, relevant content.

Social proof is a marketing principle where people look to others to guide their decision-making.

sRGB (standard RGB) is a color space commonly used in digital imaging to ensure color consistency across devices like monitors, printers, and cameras. It defines a specific range of colors - also called a gamut - that can be accurately displayed on most consumer electronics.

Sublimation printing is a heat-based printing method where designs are transferred onto surfaces like fabric, plastic, or coated paper using special sublimation ink.

A tatami fill refers to a type of embroidery stitch pattern known for its dense, textured appearance.

A target market is the specific group of people or businesses that a company aims to serve with its products or services.

Thread weight refers to the thickness-or fineness-of a thread. It’s a fundamental detail in sewing, quilting, and embroidery, and it directly affects how your design looks, feels, and holds up over time.

A tracking number is a unique alphanumeric code assigned to a package or shipment that allows senders and recipients to monitor its delivery status in real time.

A Unique Selling Point (USP)-also known as a Unique Selling Proposition-is the defining feature that makes your product, service, or brand stand out from competitors.

Upselling is a sales technique used to offer customers a higher-end or upgraded version of a product they’re already interested in.

A user interface (UI) is the visual and interactive layer through which a user engages with a digital device, website, or software application.

UV printing, short for ultraviolet printing, is an advanced digital printing method that uses ultraviolet light to instantly cure or dry ink as it’s applied.